Prima product range showcased at Pro Foods 2014

Saturday, 13 September 2014 02:13 - - {{hitsCtrl.values.hits}}

Prima products were showcased at Pro Food Pro Pack and AgBiz Exhibition 2014 organised by Sri Lanka Food Processers Association (SLFPA). All four popular Prima brands – Prima Treats, Prima KottuMee, Prima Stella and Prima Sunrise – were demonstrated at the attractively-decorated stall, where the visitors could watch how their favourite products were cooked by a highly-skilled chef.

Prima Treats range showcased the full strength of its new institutional range. These products were intended to serve hotels, restaurants, and cafeterias (HORECA) channel, with new additions like Paparicamortadella, luncheon meat, ham, bacon, breakfast sausages, crumbed range, which is a delightful value addition to the range. Prima Treats Sausages, Meatballs and Slices range were also sampled to many potential customers. Product category leaflets with new product information were distributed among the visitors who were from the hotel industry. Prima Kottumee Cup Noodles and newly launched Prima Stella Chicken and Curry Noodles were sold at a special price for the visitors to the stall. Prima Sunrise Bread range, especially Swiss Rolls and Prima Sunrise Flat bread were sampled to customers for the first time, illustrating the versatility of the product with Wraps, Pizza base, tortillas etc. The campaign was highly successful with a high turnout of enthusiastic visitors.