Novel credit card promotion a resounding success

Saturday, 30 July 2011 02:15 -     - {{hitsCtrl.values.hits}}

The ‘Nail It Every Day’ promotion launched by HSBC in July has resulted in phenomenal success, with cardholders reaping maximum benefits each day of the week.

The novel promotion that extends into August has brought in more new merchants to the fold, offering exciting new offers across the categories of dinning, clothing, fuel, shopping, fast food and lodging.

Never before have HSBC credit cardholders seen such an intensity of privileges on a daily basis. Needless to say, the promotion has no doubt been mutually beneficial to both customer and merchant partners alike, bringing in staggering numbers in terms of sales and revenue generation.

It not only attracted large numbers of HSBC’s much-valued loyal credit cardholders, but also ran seamlessly from a delivery and fulfilment standpoint. The answer to HSBC’s successful campaign is simple; offer something of value and something that customers view as relevant and appealing!

The month of July, began with exclusive dinning deals at leading hotels and restaurants that appealed to all food lovers who got to savour various cuisines through HSBC’s Amazing Dines Free Relay.

The much anticipated Trendy Tuesday, had cardholders whisking goods off the shelves of Cotton Collection, Triumph, Mondy’s and Odel with discounts of up to 25% that resulted in an overall increase in revenue of 600% on the relevant day it was held.  Mondy Managing Director Ranjan Wijeweera stated: “This was by far one of the best promotions that was launched in time for the off peak season. We did exceptionally well as a result when compared to the April season.”

The ‘Buy-One-Get-One-Free’ promotion held at Pizza Hut and KFC on Thursdays saw customers cueing up to purchase pizzas and burgers at merchant partner outlets. Similarly, Wednesdays resulted in cardholders amassing fuel stations for a 10% saving on fuel top-ups between 4 p.m. and 6 p.m.

The other amazing offer such as the one rupee deals at all Arpico Supercenters from every Friday saw great success, with its unique concept sweeping the floors and aisles alike. After a tiring week of shopping, dining and filling shopping carts at Arpico the 25% discount at all Amaya hotels proved to be extremely useful when it came to being pampered, relaxing and re-energising in time for the following week’s promotions.

Amaya Resorts and Spa Marketing Manager Hameem Farook said: “We have seen an increase in the number of reservations made by HSBC cardholders at all Amaya properties, due to promotion. We believe this trend will continue with the August holiday season approaching, with more cardholders patronising our properties and enjoying an exclusive 25% off until 30 September 2011.” Starting in August, tantalising Mondays will continue to give cardholders a taste of different cuisines with HSBC’s Amazing Dines Free relay at Burger Blast, Golden Mile, Fortune Boat, The Grid, Casa Colombo, Jack Tree and Union Bar and Grill.

In addition to the existing merchants, Trendy Tuesdays will offer a 25% discount at Levi’s main stores. Fuelled up Wednesdays will remain same throughout August giving cardholders a 10% discount on fuel. The special buy one get one free deals on Thursdays will feature a number of exciting new merchants to delight fast food junkies.

Super Fridays will allow cardholders to get a second chance at cashing in on super ‘One Rupee Deals’ on selected daily essentials at any Arpico Supercenters for a minimum spend of Rs. 4,000. These amazing ‘One Rupee Deals’ will start each Friday, ending the following Thursday, until 31 August 2011.

With the August holiday season nearing, cardholders will be happy to know they can indulge in discounts of up to 25% or children’s stays free at Amaya properties namely, Amaya Hills, Kandy, the Fortress Resort and Spa, Amaya Langdale, Radalla, Amaya Lake, Dambulla and the latest resort property Maalu Maalu, throughout the week.

Cardholders could log onto for more details.

HSBC credit cards available in the categories of Visa Gold, Visa Platinum, Advance Visa Platinum and Premier MasterCard, come with the assurance of belonging to one of the leading banking and financial services organisations in the world.

Coupled with priceless benefits and rewards, the HSBC credit card is globally accepted at 19 million merchant locations and offers privileges both at home and away.