Lanka Bell, the second largest fixed line operator in Sri Lanka, has just completed an islandwide brand equity research study with MTI Market Research which is a subsidiary of MTI Consulting, an international strategy consultancy with over 400 client-specific assignments across 40 countries and extensive experience in research based strategy and brand consulting and advisory.
The study was conducted in rural, urban and semi-urban areas in Sri Lanka in order to determine the importance of understanding/ measuring/ determining the brand equity of the corporate brand. MTI Market Research has used innovative methods to accurately measure/ determine the brand equity by covering all its components.
“The importance of conducting brand equity research is to understand what your brands strengths and weaknesses are and to know what the customers perceive your brand vis-à-vis competitor brands. Therefore Lanka Bell which is reputed as an innovative/ revolutionary brand made a prudent decision to understand the same,” said MTI Country Manager Suanthri Abeysundera. Lanka Bell Senior General Manager – Marketing Roshani Cooray stated the value added to the organisation through the extensive research carried out by MTI Market Research has facilitated the organisation in understanding how their customers perceive their brand and how Lanka Bell can add more value its customers and attract potential customers.
MTI Market Research, which has on board an experienced panel of associates with extensive market research experience in Sri Lanka, augmented by MTI in India, offers the full range of market research solutions in both B2C and B2B domains.