“Heluwen Wanamu” set to re-ignite Sri Lankanism in advertising

Friday, 1 November 2013 00:00 -     - {{hitsCtrl.values.hits}}

The Accredited Advertising Agencies Association, popularly known as the 4A’s, have organised a workshop that aims to shed light on the importance of “Sri Lankanism in advertising”. “Sri Lankanism” would encapsulate everything that is truly Sri Lankan, from the way we do things, the way we say things, our beliefs, our idiosyncrasies, basically everything that makes us uniquely Sri Lankan. The workshop is aptly named “Heluwen Wanamu”, is a full day workshop scheduled for 4 November 2013. It will be held at the Taj Samudra. Tickets can be reserved by calling Shinuka on 071 222 8357. The 4A’s have assembled some of the most pre-eminent personalities from the academic, marketing, media and advertising disciplines to conduct this workshop. They are Prof. J.B Dissanayake, Dillepa Abeysekara (Heensare Advertising), Laksiri Wickramage (CEO, Derana TV), Dilith Jayaweera (Managing Director - TRIAD Advertising), Nandana Wickramage (Group Director - CBL) and Sandun Kankanamge (Creative Group Head - JWT). “We at 4As think this is the most opportune time for a workshop such as this. Over the past few years we have no doubt seen and experienced how communication plays a major role in effectively taking brands to consumers. The standard has grown in leaps and bounds, but we still feel we can push it further” stated 4A’s President Chalaka Gajabahu. He went on to state that it’s critical for us as an association do our utmost to guarantee that the people who will drive our industry forward in the next few years are better equipped to understand the intricacies of advertising and the value of understanding who we are as a people in order to create and execute communication campaigns that are relevant and effective. It is equally important for marketing executives to make themselves aware and have an appreciation for these facts as well. When asked about the other programmes that the 4A’s were involved in, 4A’s General Secretary Allan Lopez had this to say. “So far this year we have conducted the Young Lotus competition, partnered Metal Factor in holding the Green Chillies, Young Cannes lions and Young Spikes competitions. We supported the Rotary Club on ‘Seeni Meeni’, which was a diabetes awareness program for young children and we are presently working with the IAA to reignite creative awards in Sri Lanka. “Apart from all of this, the 4A’s together with the IAA, SLIM and CIM has undertaken to lobby and implement self regulation in communication alongside the Media Ministry. As you can see, it’s been a busy year for the young and energetic new board, and we aren’t done yet.”