Felicitating the Charter House team during a recent visit to Sri Lanka, Pradip Patnaik, General Manager at Grohe, applauded Charter House’s current market leadership, as well as the strategies it has adopted for sustained future success.
With over 20 years of experience in the industry, Charter House is now the number one provider of premium quality bath and sanitary ware solutions. Pointing to the strong positioning efforts undertaken by Charter House on behalf of the world-renowned Grohe brand, Patnaik commended the Company’s vision and understanding of the market.
Charter House’s in-depth market knowledge is founded upon over 20 years of marketing and supplying bathroom solutions to the hospitality, residential and commercial sectors.
Now that the national economy is finally reaping the dividends of peace, Charter House is perfectly positioned to provide the premium quality products needed by the rapidly growing construction industry. Over the past year alone, the company has introduced both the Baulines and Ondus ranges from Grohe to cater to different customer segments.
The new Baulines range combines provocative Bauhaus-inspired designs, luxurious materials and finishes, and advanced German manufacturing techniques in an affordable package. Instead of having to settle for low quality products, customers on a budget can now opt for the premium quality Baulines range. Like all Grohe products, this range is backed by the Super 10 Year Warranty and Charter House’s excellent after-sales service, giving customers total peace-of-mind at no extra cost.
Heartened by the evolving local market, Patnaik was effusive about the Sri Lankan launch of the Ondus range of bathware. This fully digital, radical new line of bathware revolutionises the bath experience by allowing users to customise water temperature, flow rate, and spray pattern through a sleek, intuitive remote control. Its sensual minimalist design appeals to the most discriminating consumers, with every faucet, mixer and accessory reflecting this dramatically different design aesthetic.
The Ondus and Baulines ranges, along with the rest of the premium quality bath and sanitary ware ranges from Grohe, Inda, and Bravat can be viewed at the Charter House Lifestyle showroom on Havelock Road, Colombo 5. The ultra-modern showroom features ample parking, giving prospective customers the chance to experience first-hand the style and functionality of the company’s extensive offerings.
While wrapping up his visit, Patnaik lauded Charter House for achieving its ambitious sales and marketing objectives for 2010 and was confident in the company’s ability to end 2011 on a high note. Indeed, the strategic changes made at Charter House, including a corporate restructuring and a renewed emphasis on first-class customer service, have given the company a major advantage in successfully facing the challenges and opportunities of the next 3 to 5 years.