Gestetner unveils new brand identity

Tuesday, 5 May 2015 02:01 - - {{hitsCtrl.values.hits}}

Total documents solutions provider Gestetner of Ceylon PLC recently unveiled its new image at an event held at the Cinnamon Grand. A force to reckon with, Gestetner is now more vibrant than ever before. With a new and regenerated team on board to guide the company forward Gestetner is ready to provide a significantly more caring and customer-oriented service. Addressing the gathering, Gestetner of Ceylon PLC Managing Director Chandima Perera commended the support and expertise rendered by the Board of Directors and the rest of the team. “While the new logo is a graphically derived identity for Gestetner of Ceylon PLC, it also embodies the technical expertise, strengths of our entire team and total document solutions provided to our clients,” Perera elaborated.

Building the new brand identity for Gestetner involved discussions at various levels of the management team as well as the sales and marketing staff. According to Perera, the entire exercise had taken at least five months of brainstorming and analysing. “The corporate culture and the company’s journey and future outlook was extensively taken in to consideration.” The new corporate logo designed by the creative team led by Michel Nugawela of Michel Nugawela Brand Consultancy sports a cutting-edge look in vibrant shades of red and blue. The clean circular ‘G’ signifies the flow of end-to-end solutions offered by the company, culminating in a smart arrow indicating the growth envisioned. The origins of Gestetner becoming a household name can be traced back to the era of stencil duplication to create multiple documents, as Gestetner of Ceylon PLC Chairman S.J.M. Anzar recollected. A token of appreciation was presented to Michel Nugawela by the Board of Directors of Gestetner of Ceylon PLC acknowledging the creative input in establishing their futuristic brand identity. The event wrapped up with a photo-op for the Board of Directors and the Sales and Marketing team of Gestetner with the new logo exhibited on a digital screen. Established in 1906 The Gestetner Company was founded by David Gestetner who owned the patents to Cyclostyle in 1881 and established Gestetner Cyclograph Company. The pioneer office automation company in Sri Lanka, marketing reliable products in the country for over 70 years, and is among the top-of-mind office automation brands in the country. While its products are represented in all provinces of Sri Lanka, it is also one of the leading office automation brands which has nearly 10,000 satisfied customers both here and in the Maldives. With a rapidly-growing dealer network, which has risen from three to 21 the company has also increased its market share and is now among the top three solutions providers in the industry.