Emerald opens flagship ShirtWorks store

Friday, 25 March 2011 03:39 -     - {{hitsCtrl.values.hits}}

THE shirt specialist Emerald rolled out a specialised shirt store branded ShirtWorks, with the first outlet opened in Bambalapitiya recently.

“Riding on the waves of economic development and the cricket world cup, men’s fashion is turning out to be the glitter, glamour and the most talked about subject these days. There are many stores that offer men’s fashion. Some offer wide variety, some emphasise high quality, whilst others emphasise high styles. But to find all three at the same place has been a challenge and necessity that Sri Lankan consumers have been longing. This requirement has been well understood in launching of the specialised shirt store ShirtWorks,” a press release noted.

“This is just the kind of gentlemen’s shirt store that caters to all the moods and desires with a careful selection of shirts appropriate for every occasion.  Formal, casual, semi formal, semi casual, evening, party, cocktail, it goes on and on. The diverse variety of specialised shirts under one roof and the matchless quality and finish is a distinctive difference. The designs are truly world class!” it added.

Commenting at the soft opening, Manager Business Development Shihab Sinnen said: “Consumers these days are very knowledgeable and demanding. It is therefore important to provide diverse variety, high style and quality merchandise under one roof to meet their expectations. ShirtWorks is the specialised shirt store or the one-stop-shop for the executive who looks for uncompromised quality and fashion.”

Another feature of the launch was a guest appearance by Roberto Inglesi, the Italian shirt maestro, with his first release of finely-crafted ultra premium shirts, under the ‘RI Collection’. He was seen sharing his experience and advice on the best fit and certain customisations with the distinguished gathering.

The flagship ShirtWorks store is located at 302, Galle Road, Colombo 4.