Dialog, SriLankan offer star points, FlySmiLes conversion

Saturday, 3 September 2011 00:43 -     - {{hitsCtrl.values.hits}}

SriLankan Airlines, the National Airline of Sri Lanka, with a firm reputation as a global leader in service and Dialog Axiata, the premier telecommunications service provider in Sri Lanka today announced an initiative based on their respective world class rewards and recognition schemes FlysmiLes and Star Points.

The partnership between Dialog and Sri Lankan Airlines will enable the conversion of Star Points earned on Sri Lanka’s largest loyalty rewards network, to air miles on the FlysmiLes frequent flyer rewards scheme of SriLankan Airlines. Accordingly, customers of Dialog will now have the opportunity of converting their Star Points to air miles at a ratio two Star Points for one FlySmiLes Mile.

Speaking at the announcement of the partnership between FlySmiLes and Star Points, Dr. Hans Wijayasuriya, the Group Chief Executive for Dialog Axiata PLC said, “SriLankan Airlines and Dialog share a common ethos with respect to rewarding our customers through our exciting and innovative customer rewards programmes. FlysmiLes and Star Points are both leaders in this respect and together touch several million Sri Lankan consumers. We are extremely honoured to have the opportunity to extend the partnership between Dialog and FlySmiLes to a points conversion programme, enabling our customers to enjoy flight rewards and a host of other benefits from SriLankan Airlines and FlySmiLes partners”.


Adding on to Dr. Wijayasuriya’s comments, Mr. Kapila Chandrasena, the CEO of SriLankan Airlines, had this to say. “It is indeed an honour to be associated in a ground breaking endeavour of this nature with one of Sri Lanka’s premier telecommunication service providers - Dialog. The opportunity to enhance the customer experience and provide our mutual customers with a significant value addition is something that Sri Lankan Airlines is always striving for and this marriage of two industry leading loyalty programmes is an ideal opportunity to carry forward on that promise”.

Dialog customers with a minimum of 1000 Star Points in their account can now make their conversion request via SMS by simply typing <fly> SPACE <FlySmiLes number>SPACE<points amount> and sending it to 141. The relevant Miles will be awarded within two working days to the FlySmiles account of the customer and he or she would receive a confirmation via SMS.  

Star Points is the first and only mobile-based loyalty programme in Sri Lanka, open to all Dialog Mobile customers, giving them the opportunity to earn Star Points, which are redeemable at a constant face value of Rs. 1 per Point across the entire Star Points network consisting of over 400 partner merchants with more than 20,000 partner outlets island wide.

FlySmiLes is the frequent flyer programme from SriLankan Airlines, tailored to reward you whilst making your travel experiences even more enjoyable by offering you a wide range of benefits that include reward tickets to destinations throughout our network, reward upgrades and an array of reasons for you to keep smiling.