Deepal Sooriyaarachchi presented the first copy of the latest edition of his popular marketing book ‘Sinhalen Business’ to the world’s foremost guru in marketing Prof Philip Kotler. Professor Kotler was in Sri Lanka on the invitation of the Sri Lanka Institute of Marketing (SLIM).
‘Sinhalen Business’ is the first of the very popular simple Sinhala book series authored by Sooriyaarachchi. It is the most comprehensive marketing book written in such simplified language. ‘Sinhalen’ was first published in 200 and was out of print for some time after the second edition. This third edition is updated to capture the development in the field specially with the dawn of digital marketing.
Sooriyaarachchi has authored eight books under the series ‘Sinhalen Business,’ introducing modern management concepts to the Sinhala reader. His pioneering efforts were recognised by SLIM, PIM and CIM Sri Lanka as well.