The Blue Mountain Group recently launched its new corporate communications campaign, as part of its long-term strategic plan to uplift the company’s corporate brand and entire portfolio. Following a competitive pitch process, the campaign was developed by Leo Burnett Solutions Inc. and will focus on establishing Blue Mountain as the most credible and innovative brand in Sri Lanka’s real estate sphere.
The communications strategy was developed to effectively convey Blue Mountain’s strengths, USPs, accomplishments and pioneering spirit. The key objective of the campaign was to elevate Blue Mountain’s corporate brand and establish its unique prowess and prestige. The campaign features a mix of integrated tactics and incorporates brand planning, mass media, PR, digital media, outdoor hoardings and activations to target a diverse array of stakeholders.
The campaign is aligned with the company’s organisational objectives and will strive to increase awareness of the corporate brand, whilst simultaneously building Blue Mountain’s reputation. The campaign highlights how the company is on par with leading international real estate giants and has an asset base of over Rs. 14 billion, over 30,000 land plots and nearly 200,000 satisfied customers. The campaign also features the company’s accomplishments, key partnerships, its commitment to the environment and sustainability as well as the advances it has made in applying the latest technology and design concepts to the real estate industry in Sri Lanka.
Commenting on the new project, Chairman of the Blue Mountain Group Dr. Hiran Hettiarachchi said, “over the last few years, the Blue Mountain Group has achieved a growth rate which is significantly higher than the average market rate. This has enabled us to increase our market share and is a true testament of Blue Mountain’s market competitiveness and dedication to delivering exceptional levels of customer service. Launching our new corporate communications campaign is a great milestone for us that will build our brand whilst amplifying our strengths, capabilities and the values we adhere to across all aspects of our operation.”
In just five years, the Blue Mountain Group has achieved pinnacles of success and has secured its position as a leader in Sri Lanka’s real estate industry. The group already consists of three large companies with turnovers in excess of Rs. 14 billion each and seven other sub brands that handle all aspects of real estate and land sales. In total, the group provides employment to nearly 2,100 individuals in various capacities. The Blue Mountain brand is today a household name that is synonymous with trust, innovation and reliability. Blue Mountain has a strong presence across the island, with offices in Colombo, Malabe, Kadawatha, Negombo, Kandy, Galle as well as virtual offices in Kalutara and Ratnapura and global offices in Australia. The company also uses high-tech information systems and has set the benchmark in the industry by being the first ERP based real estate company in the country, with an internationally trained IT squad and IFS system valued at Rs. 100 million.