Fonterra’s flagship brand Anchor, with its 125 year history of delivering quality dairy nutrition to families across the globe, was recognised as the Peoples FMCG Hot Beverage Brand of the Year at the recent SLIM Nielsen Peoples Awards 2012.
Anchor has been providing Sri Lankans with the best in dairy nutrition for over 30 years and this award is testament to the trust placed by the people in the unwavering quality and goodness of Anchor. The SLIM Nielsen Peoples Awards, organised by the Sri Lanka Institute of Marketing, is held annually to recognise brands and personalities that have created a lasting impression in the minds of the people. “These awards are voted for by the people, which makes the recognition Anchor has received, in its 125th year, particularly special for us. Since the first Anchor pack was produced in 1886 in New Zealand, the brand has been committed to providing consumers with gold standard nutrition through continuous research and development, world-class manufacturing and testing processes. Over 300 scientists are dedicated to ensuring that Anchor is of the best quality. Millions of families the world over have been enriched by Anchor’s tasty, nutritious dairy products for 125 years and the brand is dedicated to continuing this journey for many years to come,” says Fonterra Brands Lanka Managing Director Achyut Kasireddy.