WCIC launches sales and marketing workshops for women entrepreneurs supported by Abans

 The group at the end of a successful session 

Dr. Saroshi Dubash addressing the audience, Chathuri Ranasinghe Chairperson WCIC at the Head Table

Part of the captive audience

The Women’s Chamber of Industry and Commerce (WCIC), conducted an inaugural workshop on 16 March in Kandy, on the “Fundamentals of Marketing” to women entrepreneurs in the Central Province. The project was sponsored by the Abans PLC to commemorate their 50th Anniversary and was conducted in association with the regional chamber.

Speaking on behalf of the WCIC, Chairperson Chaturi Ranasinghe said:“As the premier body in Sri Lanka committed to the development of women, we take our role very seriously. We constantly strive to enhance the knowledge and the capability of the women entrepreneurs scattered across Sri Lanka. When we are supported by organisations such as Abans in our endeavours our task becomes easy and the partnership provides a win-win situation”

Addressing the audience, Abans PLC Chairperson Dr. SaroshiDubash stated: “Abans PLC, which today celebrates 50 years, was started as a small home-based business by my mother, who believed that the chores a woman undertakes in a day could be made much easier with the tools and machines the rest of the world was getting accustomed to. She started importing little-used durables and sold them here, with a well-equipped after-sales set up.  There evolved the great story of a business which has become a household name today.  My mother Abans Pestonjee had a clear vision, and today that vision has been realised.”

A diverse group of ladies from all over the province participated enthusiastically at a full day session conducted by veteran marketing professional, marketing consultant and WCIC member Tusitha Kumarakulasingam. The Interactive session created engagement, extensive participation and learning.    Commenting on the workshop and its structure, the resource person said: “We call this interactive learning. Formal, structured learning does not bring results for this type of audience. Therefore we create learning through, games, activity and interactive sessions, and the results are always impactful.” The group was exposed to deep concepts in a simple and easy-to-digest method and the learning was reinforced through group work.

The participants shared their gratitude to the team, as they felt the knowledge and experience they gathered in the session would be very useful. They committed to implementing that learning to make a difference to their own businesses.

The Women’s Chamber of Industry and Commerce (WCIC) is an organisation of entrepreneurs and businesswomen. It works with a vision of enhancing the life of working women, both rural and urban. The organisation and its many activities provide opportunity for its members to interact, learn and network with the diverse team of women leaders who have made their mark in many fields.

For more information contact: Janitha (WCIC) – 07766848080