Switzerland extends cooperation for EDB to carry out market research

The Sri Lanka Export Development Board (EDB) yesterday signed a memorandum of understanding with the Swiss Import Promotion Program (SIPPO) which operates under the State Secretariat for Economic Affairs (SECO) of Switzerland.

Ambassador for Switzerland in Sri Lanka Dominik Furgler and EDB Chairman and Chief Executive Suresh D. de Mel signed the MOU on behalf of the respective organisations.  

SIPPO facilitates EDB to carry out comprehensive market research studies for selected Sri Lankan export product sectors viz processed food, sustainable fish and seafood and value-added textiles aiming to better integrate Sri Lanka into world trade.

SIPPO will conduct these market research studies through competent international sector experts to provide first-hand information on market access requirements to the member countries of the European Free Trade Association (EFTA) including Iceland, Liechtenstein, Norway, Switzerland and selected EU countries especially in Eastern Europe.

The proposed Market Studies will cover the areas of present trade regulations, non-tariff measures and technical regulations, market access requirements, packaging and labelling, quality standards and certifications, trade related environmental and social requirements, pricing, logistics, information on distribution channels and market demand analysis related to each selected sector for the identified markets in the EU Region.

The sectoral market study reports will also include details of main buyers in the identified countries and this will result in Sri Lankan exporters to expand market access and enhance market share in the European region.

The research findings will be disseminated among Sri Lankan export community and related private and public sector organisations via a series of online sectoral webinars. The reports will also be made available on the EDB website for the benefit of the public.

Currently, more than 6,000 products are eligible for zero duty access to the EU region under EU GSP+ scheme. Sri Lanka has done $ 2,948 million worth of exports to the EU region in 2021 which contributed for 24% of Sri Lanka’s total export earnings amounting to $ 12.2 billion in 2021. Sri Lanka has potential to expand the market share by entering into new/untapped markets enjoying the zero duty market access offered by the EU GSP+ Scheme.