Thursday Oct 02, 2025
Thursday Oct 02, 2025
Friday, 6 June 2025 00:06 - - {{hitsCtrl.values.hits}}
The Embassy and Permanent Mission of Sri Lanka in Thailand successfully facilitated the participation of a 16-member Sri Lankan business delegation at THAIFEX – Anuga Asia 2025, held in Bangkok from 27 to 31 May.
The delegation, organised by the Sri Lanka Export Development Board (EDB), consisted of representatives from 10 leading Sri Lankan companies in the food and beverage sector.
THAIFEX – Anuga Asia is one of Asia’s largest and most influential trade shows for the food and beverage industry, attracting over 90,000 visitors and 3,231 exhibitors from 57 countries this year. The Sri Lanka Pavilion, which prominently showcased a diverse range of high-quality food and beverage products, was ceremonially inaugurated by Ambassador of Sri Lanka to the Kingdom of Thailand and Permanent Representative to UNESCAP Wijayanthi Edirisinghe.
In conjunction with the trade exhibition, the Embassy organised a comprehensive technical exposure and knowledge-sharing programme, in partnership with key Thai institutions. This included targeted training sessions and seminars conducted by Food Innopolis of Thailand, the Federation of Thai Industries (FTI), the Thai Packaging Centre, Thai Chamber of Commerce and the Marketing Association of Thailand (MAT). The program was designed to expose Sri Lankan delegates to international best practices in product innovation, branding, packaging, marketing, and sustainable production.
Delegates also visited leading Thai retail outlets and prominent food companies to gain first-hand insights into emerging consumer trends, market dynamics, and cutting-edge technologies in the industry.
