Monday Nov 03, 2025
Monday Nov 03, 2025
Monday, 3 November 2025 05:30 - - {{hitsCtrl.values.hits}}
Sri Lankan exhibitors with Sri Lankan Ambassador to the UAE Arusha Cooray (second from right) during her visit to the Sri Lanka Pavilion at Beautyworld Middle East 2025
Sri Lanka participated in Beautyworld Middle East 2025, held from 27–29 October 2025 at the Dubai World Trade Centre.
With over 75,000 visitors and 2,400 exhibitors from around the world, the 29th edition of Beautyworld Middle East provided an ideal platform for Sri Lankan companies to engage with international buyers, explore potential export opportunities, and showcase their range of cosmetics, skincare, and herbal products.
A group of Sri Lankan companies participated under the Sri Lanka Export Development Board (EDB) pavilion, representing the country’s beauty and personal care sector. The pavilion drew steady interest to visitors and gave participants the chance to highlight their products.
Sri Lanka made a visible presence at this year’s exhibition with nine beauty and personal care companies and of these six participated under EDB, while others showcased their products independently.
These included: Euro Cosmetics Manufacturers Ltd., Verger Naturals Ltd., Frella International, Swadeshi Chemicals, Natures Beauty Creations, British Cosmetics, Koxa and Pinthanna.
Swadeshi Industrial Works International Business Development Manager Risihita Vedasinghe said: “We had a very positive experience throughout the event. Many visitors showed great interest in our products, and we were pleased with the valuable business opportunities that emerged.
Nature Secrets Director of Exports Shamini Kumarasinghe said: “This has been an excellent fair for us. As first-time participants, we are thrilled by the strong response from visitors and the interest shown in our natural, sustainable product range.”
Sri Lanka’s participation at Beautyworld Middle East 2025 showcased the creativity, quality, of its beauty industry to the world. The success of this fair reflects the growing global recognition of Sri Lankan brands and their potential in international markets.
