Singer Sri Lanka unveils HONOR 400 series

Singer (Sri Lanka) General Manager – Marketing Tharaka Warnakulasuriya, Marketing Director Janmesh Anthony, Singer Group of Companies Managing Director Mahesh Wijewardene, HONOR Sri Lanka Country Manager Zeng Lexing, Singer (Sri Lanka) Chief Operating Officer Vajira Tennakon, Director Operations Jagath Perera, and Senior Brand Manager Ranidu Silva

• Setting a new standard for AI-powered smartphones

Singer Sri Lanka PLC is transforming the smartphone landscape with the launch of the HONOR 400 and HONOR 400 Pro, marking a significant step forward in Artificial Intelligence (AI)-powered smartphone technology. The newly unveiled devices offer groundbreaking AI capabilities that elevate creativity, photography, and everyday usability, delivering a more intelligent and seamless user experience.

The HONOR 400 series redefines smartphone capabilities with innovative AI features designed to elevate the user experience. One of the standout features of the device, AI Image-to-Video, automatically transforms static photos into dynamic, stylised videos, making memories more immersive. Its AI Enhancement significantly improves image quality, ensuring stunning photos every time. The AI Portrait Engine delivers studio-quality selfies, perfect for users who prioritise high-resolution personal photography. Additionally, the AI Cutout feature enables users to isolate subjects effortlessly from images, enhancing creativity and ease of editing.

Speaking about the event, Singer Group of Companies Managing Director Mahesh Wijewardene stated: “At Singer Sri Lanka, we are committed to delivering high-quality technology that enhances everyday life. With Singer’s legacy of delivering cutting-edge technology at exceptional value, the HONOR 400 series marks a bold new chapter for Sri Lankan consumers seeking unparalleled performance at a competitive price.” HONOR Country Manager for Sri Lanka Zeng Lexing added: “We, through our exclusive partner Singer, bring the HONOR 400 series to market. This launch represents our shared vision of flagship-level innovation, especially in AI-powered imaging and performance, and making it accessible to every Sri Lankan. With Singer’s extensive retail presence and reputation for quality, we are confident that the HONOR 400 series will redefine user expectations in the mid-to-premium smartphone segment.”

To celebrate the launch, Singer and HONOR hosted a highly successful consumer event at Havelock City Mall, drawing an enthusiastic crowd to the venue. The highlight of the evening was a live performance by iconic Sri Lankan duo Bathiya and Santhush (BnS), which electrified the audience and created a truly unforgettable atmosphere. The Mall was filled with excitement as fans packed the ground floor and upper balconies to witness the product reveal and performance, underscoring the strong public interest in the new HONOR 400 series.

Both smartphones are built with flagship-tier hardware, including 200 MP main cameras, stunning AMOLED displays, and large batteries with fast charging. The HONOR 400 features a 6.55” screen, Snapdragon 7 Gen 3 chipset, and a dual rear camera setup with IP65 durability.

The 400 Pro steps it up with a 6.7” display, Snapdragon 8 Gen 3 chip, triple rear camera system with telephoto lens and OIS, IP68/IP69 protection, and support for 100 W wired and 50 W wireless charging.

The newly launched HONOR 400 series will be available for purchase at Singer showrooms, authorised dealers, and online via www.singer.lk. The HONOR 400 is priced at Rs. 149,999, while the HONOR 400 Pro is available for Rs. 199,999.