Monday Oct 05, 2026
Monday Oct 05, 2026
Monday, 5 October 2026 04:47 - - {{hitsCtrl.values.hits}}
Mercedes-Benz has announced the launch of She’s Mercedes in Sri Lanka, introducing an exclusive community designed to celebrate, connect, and inspire women who shape industries, communities, and culture.
The platform makes its Sri Lankan debut in conjunction with Mercedes-Benz Fashion Week Sri Lanka 2026, taking place from 7 to 11 October at Cinnamon Life, Colombo.
Rooted in the belief that luxury extends far beyond the automobile, She’s Mercedes embodies the values that have defined Mercedes-Benz for generations: excellence, confidence, innovation, and meaningful human connection. More than a platform, it is a global movement that brings together extraordinary women through shared experiences, compelling conversations, and opportunities to create lasting impact.
First established in 2015, She’s Mercedes has evolved into an international community spanning more than 70 countries. Its inspiration can be traced to Bertha Benz, whose pioneering journey in 1888 became one of the defining moments in automotive history. Her courage, vision, and determination transformed a revolutionary invention into a global phenomenon, laying the foundation for a legacy that continues to inspire women around the world. The philosophy remains as relevant today as it was then: when women move forward, they move the world forward.
In Sri Lanka, She’s Mercedes will serve as a private and thoughtfully curated circle for women who lead across business, entrepreneurship, design, technology, finance, academia, public service, and the social sector. It will provide a trusted environment where ambitions are shared, ideas are exchanged, and meaningful relationships are built among a community united by a commitment to excellence.
Throughout the year, members will be invited to intimate gatherings centered on topics that matter most to modern leaders, from building enduring enterprises and navigating transformation, to personal wellbeing, wealth creation, and purposeful living. Each gathering will be complemented by unique Mercedes-Benz experiences, including exclusive drive programmes, vehicle model previews, and curated luxury encounters. The annual calendar culminates at Mercedes-Benz Fashion Week Sri Lanka, where new members are welcomed and collective initiatives that support and empower women in Sri Lanka are championed.
Membership is exclusively reserved for women who own and drive a Mercedes-Benz vehicle purchased from DIMO, creating a community bound not only by achievement, but by a shared appreciation for one of the world’s most admired luxury brands.
The inaugural gathering will take place as an invitation-only luncheon on Saturday, 10 October, at the Mercedes-Benz Lounge at Cinnamon Life. At the heart of the occasion will be an inspiring dialogue exploring leadership, reinvention, resilience, and momentum.
DIMO Executive Director Rajeev Pandithage said: “For more than eight decades, DIMO has had the privilege of representing Mercedes-Benz in Sri Lanka and serving generations of discerning customers who share the brand’s appreciation for excellence. She’s Mercedes creates a meaningful platform for the remarkable women within this community, bringing together leadership, inspiration, and genuine connection. By connecting women across industries and generations, the initiative aims to spark new perspectives, encourage collaboration, and empower women to shape the future. It reflects the very essence of Mercedes-Benz: empowering individuals to pursue their ambitions with confidence while creating lasting impact.”
AOD Founder and Chairperson Linda Speldewinde said: “The story of Bertha Benz remains one of the most powerful examples of courage and belief in action. She chose to challenge convention, demonstrating what becomes possible when vision is paired with determination. Across Sri Lanka, countless women embody that same spirit as they build businesses, transform industries, and influence society. She’s Mercedes creates a platform where these journeys can be celebrated, where knowledge can be shared, and where future generations of women leaders can find inspiration and support. It is a natural extension of AOD’s commitment to elevating Sri Lankan creativity, talent, and leadership on the global stage.”
While launching during Mercedes-Benz Fashion Week Sri Lanka, She’s Mercedes is envisioned as a long-term platform that will continue to grow year after year. Through every gathering, conversation, and portrait, the community will become a living record of the women shaping contemporary Sri Lanka. More importantly, it will foster a powerful network built on shared values, mutual support, and the collective desire to create opportunities for those who follow.
From time to time, selected events will also welcome specially invited guests who embody the aspirations and values of the community. These women represent future connections, future collaborators, and potentially future members of the Mercedes-Benz family, enriching the platform through diverse perspectives and experiences.
