Pussalla crowned ‘Best National Industry Brand 2024’ in Sri Lanka’s agri-based industry

Saturday, 8 March 2025 00:09 - - {{hitsCtrl.values.hits}}

Pussalla has once again solidified its position as a trendsetter in Sri Lanka’s agri-based industry by winning the prestigious ‘Best National Industry Brand 2024 (Large Scale)’ award in the Agri-Based Industries category.

This esteemed recognition, presented at the National Industry Brand Excellence Awards 2024 organised by the Industrial Development Board in collaboration with the Sri Lanka Institute of Marketing (SLIM), celebrates Pussalla’s unwavering commitment to delivering real value and trust to Sri Lankan consumers through its exceptional meat and meat products.

This award not only reaffirms Pussalla’s leadership in the industry but also underscores its pioneering approach to quality and food safety. As the only Sri Lankan company with complete control over the entire food chain – from farm to consumer – Pussalla guarantees the highest standards of safety, freshness, and quality at every stage of production. This unmatched end-to-end control ensures that consumers receive products that meet global benchmarks.

Pussalla’s journey to excellence is built on maintaining the highest standards not just in production but also in branding. The company’s robust vertical integration spans three generations of farming, with all poultry fed exclusively on premium, rigorously tested feed produced at its own feed mill. Most notably, Pussalla is the only poultry processor in Sri Lanka that sources 100% of its birds from its own farms, ensuring unparalleled quality, food safety, and traceability.

Further distinguishing itself from its competitors, Pussalla brings its products directly to consumers through its exclusive network of meat outlets, strategically designed to cater to diverse market segments without any third-party involvement. This direct farm-to-consumer approach has helped Pussalla build a unique bond of trust with its customers.

Unlike conventional marketing strategies, Pussalla’s branding is rooted in ethical values and consumer trust, reflecting the company’s dedication to creating genuine value for its customers. This approach has not only solidified Pussalla’s reputation but also revolutionised consumer perceptions of meat products in Sri Lanka.

Reflecting on this remarkable achievement, Pussalla Chairman Philip D.J. Wewita stated: “This award is a testament to our unwavering pursuit of excellence. Our complete control over the food chain allows us to consistently provide safe, high-quality products to our customers. We take immense pride in the trust Sri Lankan consumers place in us, and this recognition inspires us to set even higher standards for the industry.”

As the only Sri Lankan company with full farm-to-consumer control, Pussalla is committed to leading the future of the agri-based industry through innovation, sustainability, and consumer well-being. This accolade reinforces Pussalla’s role as a trusted industry leader, setting new benchmarks for quality, safety, and ethical business practices in Sri Lanka.

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.