Port City Colombo Privilege Card launched

CHEC Port City Colombo Managing Director Xiong Hongfeng (right) and CH17 Privilege CEO Jumar Preena holding the presentation card after signing the agreement 

CH17 Loyalty, Sri Lanka’s pioneering loyalty and rewards management company, in collaboration with CHEC Port City Colombo launched a co-branded Port City Colombo Privilege Card that is bound to elevate the visitor experience for locals as well as tourists, at The Mall at Port City Colombo.

With over a decade of expertise in retail engagement and customer loyalty solutions, CH17 Loyalty has extended its knowledge, resources, and technological platform to help create a new dimension of shopping, dining, entertainment, and duty-free privileges within this Special Economic Zone.

In a statement, CHEC Port City Colombo Managing Director Xiong Hongfeng said, “The Port City Colombo Privilege Card marks a new era for Sri Lanka’s retail and lifestyle sectors. By offering duty-free shopping, entertainment, and leisure in an open, world-class setting, Port City Colombo is poised to become a leading destination for tourism, leisure, business, and investments. I would like to sincerely thank CH17 Loyalty for their technical expertise, vision, and innovation in designing and delivering this pioneering program."

“Their deep understanding of loyalty management and customer engagement has been instrumental in shaping the Port City Colombo Privilege Card into a distinctive value offering that aligns with our vision of creating a vibrant, international destination for tourists, investors, and off-shore business."  “We look forward to offering our shoppers at The Mall at Port City Colombo a truly unparalleled loyalty card experience. This launch is a testament to what collaboration and innovation can achieve, and we are excited for the journey ahead.”

CH17 Privilege CEO Jumar Preena said, “On the occasion of the launch of the Port City Colombo Privilege Card, CH17 Loyalty is proud to extend its expertise, knowledge, and resources to support this groundbreaking initiative. With over a decade of pioneering experience in loyalty and rewards management, we are honoured to be part of this transformative journey. This collaboration presents a valuable opportunity for us to broaden our services and offer our cardholders an unparalleled experience at The Mall at Port City Colombo — from world-class shopping and leisure to premium entertainment and exclusive Duty-Free purchases. We look forward to delivering exceptional value and privileges to our members, elevating the Port City Colombo experience to new heights.”

The Port City Colombo Privilege Card offers visitors and CH17’s exclusive cardholders access to some of the world-class facilities, combining seamless Duty-Free shopping with luxurious lifestyle experiences. This initiative not only enhances the retail experience but also redefines leisure and entertainment for local and international guests alike.

As Port City Colombo evolves into a dynamic hub of commerce and leisure, CH17 Loyalty’s proven experience in crafting customer-centric solutions will be pivotal in building a vibrant community that offers unmatched benefits to all who visit and reside there.

This partnership marks another milestone in CH17 Loyalty’s journey of innovation, reinforcing its commitment to delivering superior value to its niche, high-potential customer base while supporting iconic national projects.