Tuesday Nov 11, 2025
Tuesday Nov 11, 2025
Tuesday, 11 November 2025 00:01 - - {{hitsCtrl.values.hits}}
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| Head/Business Manager – Further Processing Priyanka Vinodini |
New Anthoney’s Group, has announced a Rs. 500 million additional investment to expand its value-added product range, alongside the official launch of its premium product line, Chicken Havens.
The expansion, aimed at quadrupling production capacity within six months, represents a transformative moment for Sri Lanka’s poultry industry. New Anthoney’s is a leading sustainable poultry producer renowned for its pioneering antibiotic-free HarithaHari chicken range.
Currently, value-added products constitute approximately 10% of New Anthoney’s total output, with the new investment set to position the company as the country’s leading supplier of chef-grade value-added chicken products to both the HORECA sector and retail market.
The expanded facilities incorporate cutting-edge European technology and adhering to internationally recognised food safety protocols, eco-friendly measures including water treatment plants, and the capacity to produce up to four times (4x) the current volume of value-added products to meet evolving consumer and industry preferences.
Head/Business Manager – Further Processing Priyanka Vinodini said: “At New Anthoney’s, we believe meat should be honest — rich in taste, true to its source, and crafted with integrity. Our philosophy goes beyond profit, it is about bringing consumers genuine, high-quality meat they can trust. Every product we create reflects our commitment to innovation, sustainability, and authenticity.”
This expansion follows the company’s impressive track record of innovation, including its pioneering Crizzpys Frozen Crispy Chicken, the first of its kind in Sri Lanka, and unique creations like Frenchys Chicken Fries.
The Chicken Havens range comprises eight carefully engineered product categories designed to address critical pain points for professional kitchens and busy households alike.
The new range directly addresses long-standing challenges faced by hotels, restaurants, and catering operations. Inconsistent cuts, unpredictable yields, excessive preparation time, and food safety concerns have plagued professional kitchens for years. Chicken Havens standardised processing lines deliver repeatable outcomes, pre-portioned products reduce waste, and internationally recognised food safety systems minimise risk.
While Chicken Havens was developed with professional chefs in mind, the range will soon be available in retail outlets, bringing restaurant-quality protein to home kitchens. The products feature meat-rich recipes with clear protein content, chef-tested seasonings, ready-to-cook convenience, and consistent portion sizes that guarantee repeatable results regardless of cooking skill level. “People want restaurant flavours at home. For households, the promise is safe, reliable protein and real convenience. Meat rich recipes mean better texture and taste with far less prep,” added Priyanka.
With the domestic market launch imminent and export channels actively expanding, Chicken Havens is positioned to become the trusted choice for anyone who values protein-rich, consistently prepared, and safely processed chicken products.
