MAS’ Rajiv Dharmendra joins Serendib Land Board

Tuesday, 21 July 2026 07:55 - - {{hitsCtrl.values.hits}}

Rajiv Dharmendra

Serendib Land PLC has appointed Rajiv Dharmendra to its Board as an Independent Non-Executive Director.

Dharmendra is the Chief Executive Officer of MAS Intimates and has over 21 years of experience with MAS Holdings. During his career, he has held several senior leadership positions, including Business Director – MAS Intimates, CEO of Silueta, Director – Limited Brands, and Chief Marketing Officer of MAS Intimates. He also leads the MAS Innovation Board, which oversees the Group’s innovation strategy and pipeline.

Dharmendra holds a BSc. in Mathematics and Economics from King’s College, London and an MSc. in Finance from the London School of Economics. His executive education was from the business schools of Harvard and INSEAD. He was appointed to the Board of the Sri Lanka Insurance Corporation in the capacity of a Non – Executive Director to both Life and General Insurance companies with effect from 1st January 2025.