LAUGFS Supermarkets, a leading retail brand in Sri Lanka, announced that it has been selected as one of the most loved brands in LMD’s Brands Annual Ranking 2023, compiled by Brand Finance Lanka.
This recognition is a testament to the exceptional quality, trust, and customer loyalty that LAUGFS Supermarkets has cultivated over the years.
Brand Finance and LMD Sri Lanka, highly respected organisations in the field of brand evaluation and recognition, conducted a rigorous assessment to determine the most loved brands in the country. LAUGFS Supermarkets emerged as one of the top brands based on a comprehensive evaluation of various factors, including customer preference, brand perception, and market influence.
“We are humbled to have received this prestigious recognition. As a Sri Lankan entity, we strive to evoke a special sense of trust and pride among our customers by supporting local brands. Through our exceptional customer service and a wide range of high-quality products, we have forged lasting connections with our customers and have become a trusted shopping destination amongst many. We will continue to invest in our brands to make a positive difference in the lives of our consumers. This accolade is a testament to the dedication and hard work of our entire team, as well as the trust and loyalty bestowed upon us by our valued customers,” says LAUGFS Supermarkets Chief Executive Officer Pravin David.
One of the key factors that contributed to LAUGFS Supermarket’s achievement is its unwavering commitment to exceeding expectations, delivering superior products, and creating memorable experiences for every shopper who walks through their doors. The LAUGFS team prioritises their customers’ needs and wants with a customer-centric approach through employees who have been well-trained to make shoppers feel secure, relaxed, and fairly treated.
LAUGFS Supermarket’s suppliers have been invaluable in providing high-quality products and timely deliveries that cater to customer needs and preferences. Their collaborative commitment has allowed LAUGFS Supermarket to maintain a well-stocked inventory of fresh and premium products.
Being the pioneer to adopt the 24-hour shopping model, LAUGFS supermarkets has raised the bar in the consumer and retail industry. It is also one of the first to have convenience stores adjoined to fuel stations giving them a competitive advantage within the industry. They have shown that success in the retail industry goes beyond transactions. It is about building relationships, trust, and creating an exceptional experience for customers.
With this prestigious recognition, LAUGFS Supermarkets reaffirms its position as a frontrunner in the retail industry and solidifies its commitment to continuously improve to meet the evolving needs of its customers. As LAUGFS Supermarket continues to strive for excellence, its status as the most loved brand is likely to endure, congealing the position as a retail brand that truly cares about its customers and communities.