Kotler Impact chooses Macktiles

Friday, 14 March 2025 00:10 - - {{hitsCtrl.values.hits}}

Macksons Holdings Group CEO Shimmer Milfer (left) sharing MoU with Kotler Impact Country Representative Denzil Perera

To be featured in upcoming Sri Lanka and Maldives edition of marketing bestseller

Macksons Tiles Lanka Ltd., (Macktiles), Sri Lanka’s leading tile manufacturer, has signed a Memorandum of Understanding (MoU) to be featured in the first-ever Sri Lankan and Maldivian edition of Essentials of Modern Marketing by globally renowned marketing expert, Professor Philip Kotler.

The MoU was signed on 10 March at Mandarina Colombo, with Macksons Holdings Group CEO Shimmer Milfer, representing Macktiles for this landmark agreement. The signing took place in the presence of Kotler Impact Country Representative Denzil Perera marking a significant milestone in Sri Lanka’s branding and marketing landscape.

As part of this collaboration, Macktiles will be the subject of an in-depth case study exploring its brand journey, market positioning, and innovative strategies that have propelled it to the forefront of the tile manufacturing industry. Known for producing high-quality tiles using rich local minerals, Macktiles has established itself as a trusted name in the industry, offering durability, style, and innovation to consumers. This first-of-its-kind Sri Lankan and Maldivian edition of Essentials of Modern Marketing aims to provide localised insights into branding and marketing, making it a valuable resource for businesses, students, and marketing professionals in both countries. By featuring Macktiles, the book will showcase a compelling homegrown success story, demonstrating how a Sri Lankan brand has navigated challenges, embraced innovation, and established a strong market presence. Macktiles said it is proud to be part of this landmark publication and sees this as a remarkable opportunity to share its brand story on a global platform. The company remains committed to pushing the boundaries of branding and marketing, reinforcing its position as an industry leader in Sri Lanka and beyond.

This collaboration not only strengthens Macktiles’ brand narrative but also paves the way for more Sri Lankan and Maldivian businesses to gain international recognition in the field of modern marketing.