The International Trade Centre (ITC), a joint agency of the World Trade Organization and the United Nations, will conduct a webinar customized for Sri Lankan SMEs, offering insights and guidance to small businesses searching for ways to cope with the operational stress generated by COVID-19, on Friday (today) 29 May at 3.00 p.m.
Coming under ITC’s SheTrades initiative, the webinar is organized in partnership with the United Nations Sri Lanka. As the only international organization fully dedicated to supporting the competitiveness of micro, small and medium-sized enterprises (MSMEs), the International Trade Centre is closely following how the pandemic is affecting MSMEs, with a particular focus on small businesses in developing countries. The webinar intends to offer insights and guidance to small businesses searching for ways to cope with the operational stress generated by COVID-19. This will also be a useful resource for business support organizations and policymakers assisting MSMEs in these efforts.
Participants will be exposed to practical strategies and actions that companies can take to reduce risks, protect their employees and customers, and minimize economic damage. The webinar is targeted towards women entrepreneurs and women-owned businesses, MSMEs exporting products and services, business support organizations and policymakers.
ITC assists small and medium-sized enterprises in developing and transition economies to become more competitive in global markets, thereby contributing to sustainable economic development within the frameworks of the Aid-for-Trade agenda and the United Nations’ Sustainable Development Goals.