INSEE Sanstha Cement featured as case study in prestigious Professor Philip Kotler’s ‘Essentials of Modern Marketing’ Sri Lanka and Maldives edition

Wednesday, 25 June 2025 00:04 - - {{hitsCtrl.values.hits}}

From left: Commercial Director Safeekhan Siddeeque, Chief Operating Officer Thusith Gunawarnasuriya, Kotler Impact’s National Representative Denzil Perera and General Manager – Marketing Gayani Perera

INSEE Sanstha has been selected by Kotler Impact Inc. to be featured prominently as a key case study in the inaugural Professor Philip Kotler’s ‘Essentials of Modern Marketing’ Sri Lanka and Maldives edition. The prestigious recognition highlights INSEE Sanstha’s exceptional brand resilience and market leadership in Sri Lanka’s construction industry.

A Memorandum of Understanding (MoU) was signed recently. Chief Operating Officer Thusith Gunawarnasuriya, Commercial Director Safeekhan Siddeeque, General Manager – Marketing Gayani Perera, were present on the occasion. Kotler Impact’s National Representative Denzil Perera, formalised the agreement.

INSEE Sanstha’s inclusion in the landmark publication recognises the brand’s impressive journey of maintaining unwavering market trust despite significant industry changes and ownership transitions over the years. As the top brand in Sri Lanka’s cement market, INSEE Sanstha has consistently remained the preferred choice among masons, contractors, and house builders across the country.

The recognition from Kotler Impact validates INSEE Sanstha commitment to brand excellence and quality consistency. Throughout the brand’s evolution, INSEE Sanstha has never compromised on product quality or promise to Sri Lankan builders. The brand has weathered every challenge while strengthening connection with customers.

The company’s ability to preserve brand salience, customer and navigating complex macro-environmental changes has made INSEE Sanstha an exemplary case study for modern brand management. The brand’s pioneering role in cement production and distribution in Sri Lanka, combined with its adaptive resilience, offers valuable insights for marketing professionals globally.

INSEE Sanstha’s collaboration with Professor Philip Kotler’s publication also establishes the company as a thought leader in sustainable brand building. The case study will provide localised insights into successful branding strategies, serving as an invaluable resource for businesses, students, and marketing professionals throughout Sri Lanka and the Maldives.

This recognition is a testament to INSEE Sanstha’s unwavering commitment to serving the Sri Lankan market and consumers as the trusted partner in concrete and other cement solutions for the construction industry for over five decades

The inclusion also reinforces INSEE Sanstha’s commitment to advancing marketing education and contributing to Sri Lanka’s economic growth through knowledge sharing and industry best practices.

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