Emerald International launches unique shirt collection with Renaissance Road Show

Friday, 6 December 2019 00:00 -     - {{hitsCtrl.values.hits}}

Emerald International Head of Design Arun Kumar with the collections 

Colours, forms and designs steeped in the artistic classics of the Renaissance – brought together to create a collection unseen in the Sri Lankan menswear industry. 

That was the promise of the recently held Emerald International Road Show for Autumn/Winter 2019/20 – an exclusive collection of shirts under the Leonardo and the Emerald label. 

The collection not only paid homage to the Renaissance as an inspiration for design perfection, but also highlighted the exceptional quality and finish Emerald and Leonardo have come to personify as Sri Lanka’s leading brands of shirts and men’s apparel.

Commenting on the collection which is launched for Autumn/Winter 2019/20, Emerald International Head of Design Arun Kumar says that what makes it exceptional is the coming together of so many factors that go into creating a great shirt. “ 

“Sri Lankan brands have the potential to position ourselves on the world stage. In keeping with global fashion trends, the Road Show for Autumn/Winter 2019-20 brings together a collection that is packed with promise and aesthetics.” 

From high quality weaves that incorporate 100% cottons into a silky finish to designs that are vibrant and elegant, printed in digital prints to bring out the essence of the design, the Leonardo and the Emerald collection of shirts for the festive season captures the spirit of impeccable taste in high quality menswear.

“Our collection is inspired by the Renaissance and its impact on design. From the colours of Michel Angelo, to the sharp, clear lines of Leonardo Da Vinci, the Collections combine exceptional elements of design and colour in creating a shirt that not only makes you look good but also makes you feel good,” says Arun, “Each collection aspires to create a lifestyle choice for the discerning.”

The collections are developed as limited edition capsules and consists of fabrics such as jacquards with a specific weave, to cottons that feel like silk yet are comfortable and elegant at the same time.  “So much of thinking go into creating a collection we want our customers to feel great in. It’s a culmination of the cut, the design, the fabric and the finish.”

Each shirt in the collection is stamped with the legacy of Emerald International’s heritage in menswear that goes back over sixty years. 

“Our clothes are not about a mere label – they are a brand you can feel good in,” says Emerald International MD A.F.M. Ikram. “As Sri Lankan brands catering to a global market, meeting exacting quality levels and customer aspirations, Emerald and Leonardo are very much in line with changing international fashion trends.”

The Leonardo and Emerald Festive Collections are available in stores for the season.