Diva Dathata Diriyak Entrepreneurial Skills Development Program in North Central Province

Tuesday, 1 April 2025 00:52 - - {{hitsCtrl.values.hits}}

Diva honours winners of Diva Dathata Diriyak Entrepreneurial Skills Development Program in North Central Province

Diva, from Hemas Consumer Brands in collaboration with Women in Management (WIM), continues to uplift and empower women entrepreneurs across Sri Lanka with its ‘Diva Dathata Diriyak Entrepreneurial Skills Development Program’.

The winners of the North Central Province, Anuradhapura Program, were felicitated at a recent, grand award ceremony held at the Nuwaragam Palatha Central Divisional Secretariat, Anuradhapura.

Since its inception, the ‘Diva Dathata Diriyak Entrepreneurial Skills Development Program’, has empowered and made a significant impact on the lives of over 400 women entrepreneurs across multiple provinces across the island including North Western, Northern, Southern, Uva, Central and North Central Provinces. The program not only provided these aspiring entrepreneurs with comprehensive training and knowledge, but also extended financial support to over 20 businesses, helping women entrepreneurs strengthen their ventures and contribute meaningfully to their communities

Upon completion of the training sessions of ‘Diva Daathata Diriyak Entrepreneurial Skills Development Program’, it monitors the progress and potential of each participant and incentivises women entrepreneurs who excel and secure top positions upon completion of the evaluations. Women entrepreneurs are assessed through a thorough evaluation process which included criteria such as business registration, accounting and bookkeeping, employment provided to other ladies, improvement in monthly sales, packaging and branding, new customer acquisition and innovative initiatives.

After assessing the advancement of the participants of the program, several exceptional women entrepreneurs emerged as winners. Each of them was recognised and awarded with financial aid to help bolster their capital and elevate their businesses to the next level. In first place, was “Soba Bathik” owner L.S.K. Pavithree Yashoda, engaging in batik dressmaking with natural colours. In second place was “NRK Handicraft” owner R.M.N.K. Rathnayake engaging in decorative ‘pan’ bag making. The third place was shared by “Thili Fashions” owner Thilini Dhananjani Kulatunga, engaging in dressmaking and “White Guest House” owner Bagya Priyadharshani Dissanayake running a home stay. In fourth place was “Anjana Flora” owner M. Ruwani Matiwalage, engaging in cultivating water plants. These winners were also supported by the respective Divisional Secretarial Offices, and Women in Management, which underscored the collaborative effort to support women-led businesses.

Home Care Category Manager Namal Fernando said: “Diva believes in empowering Sri Lankan women by providing them with the skills, knowledge, and financial assistance needed to realise their entrepreneurial dreams. We are proud to witness the positive impact this program has had on so many lives, and we remain committed to continuing this journey of empowerment.”

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