Saturday Feb 28, 2026
Saturday Feb 28, 2026
Saturday, 28 February 2026 00:37 - - {{hitsCtrl.values.hits}}
Diamond Best Foods, a fast-growing Sri Lankan food and beverage company, is accelerating its growth trajectory by empowering its sales leadership.
In a bold move to support continued expansion and market leadership, the company has provided brand-new Nissan Magnite vehicles to all Area Sales Managers under the team initiative “Driving the Growth.”
Diamond Best Foods is home to beloved brands such as Diamond Milk, Roza pasta, Milan pasta, and Diamond canned fish and tuna, all of which have become household names across Sri Lanka. Zara beverage adds a dynamic 3-in-1 experience with flavors like cardamom tea, cafe, milk tea, ice coffee, and Choco, with Zara Bombay Chai expanding the brand portfolio even further.
The new fleet underscores our commitment to energising field sales, enabling faster customer outreach, enhanced service levels, and stronger store partnerships.
“This initiative is a tangible demonstration of our investment in people, performance, and the platforms that enable us to bring delicious Sri Lankan favorites to more tables, faster”, said Group Director Ali Fahmi Jisthy.
Group Director Ashraf Jisthy, CEO Shammi Karunaratne, Head Of Marketing Rimzan Farook and National Sales Manager Padmakantha Priyadarshana joined the presentation.
