David Pieris Group to launch ‘Social Empowerment Drive’ in Batticaloa

Reinforcing its longstanding commitment to community development and inclusive social progress, the David Pieris Group is set to launch its Social Empowerment Drive – Batticaloa, a comprehensive five-day community outreach initiative, from 15 to 19 July 2026.

The program will be centred at the David Pieris Motor Company (DPMC) land on Trincomalee Road, Batticaloa, with selected activities taking place at other locations across the city.

Designed as a holistic community empowerment initiative, the program will bring together a diverse range of activities aimed at supporting entrepreneurship, enhancing road safety awareness, promoting vocational and technical skills, school and university assistance program, empowering women and youth and strengthening community engagement.

One of the key attractions of the program will be the five-day Trade Fair, which will be open to the public from 15 to 19 July at the DPMC land. Visitors will have the opportunity to explore products, services, live demonstrations, interactive experiences and exclusive promotional offers from several companies of the David Pieris Group, including David Pieris Motor Company, Assetline Finance, David Pieris Automobiles, David Pieris e-Mobility, David Pieris Solar Energy, David Pieris Logistics, Assetline Insurance Brokers, David Pieris Leisure and David Pieris Aviation.

On the same day, a Beauty and Personal Care Skills Development Program for Women will be conducted at the DPMC land to empower women by providing practical knowledge and skills in the beauty and personal care industry while encouraging self-employment opportunities.

An Entrepreneurship Development Program will be conducted at the East Lagoon Hotel on 15 July 2026, providing aspiring entrepreneurs and small business owners with valuable knowledge and practical guidance to strengthen and expand their businesses.

On 16 July, a Traffic Awareness Program will be held in front of the DPMC land on Trincomalee Road, aiming to educate students on responsible road behaviour and safe commuting practices.

18 July will be celebrated as Bajaj Day, featuring two specialised programs at the DPMC premises. A Traffic Awareness Program for Three-Wheeler Drivers will focus on promoting safer driving practices and responsible road use, while the Local Garage Training Program will provide technical knowledge and practical guidance to independent garage owners and technicians, enabling them to enhance their professional skills and service standards.

The final day of the program, 19 July, will feature a cricket tournament at the Sivananda School Ground, New Kalmunai Road, Kallady, and football tournament at the KV Ground, Valachchenai  promoting sportsmanship, teamwork and community participation. Simultaneously, a Mechanical Training Program for DPMC Service Dealers will be conducted at the DPMC land to further strengthen the technical competencies of the company’s service network.

In addition to the above programs, school development program, university internship empowerment program, scholarship program for selected school students, vehicle emission testing and inspection program (for Bajaj and KTM vehicles) and Green Climate Action Program will also take place during this period.

The Social Empowerment Drive reflects the David Pieris Group’s vision of creating sustainable value beyond business by investing in people, skills and communities. Through meaningful partnerships and impactful initiatives, the Group continues to contribute towards the long-term social and economic development of Sri Lanka while creating opportunities that improve the quality of life of communities across the country.