Daraz Sri Lanka introduces ‘11.11 Big Boss Sale’

• Its biggest sale of the year with 120+ brands and 11 banking and finance partners joining the campaign, opening at 8 p.m. on 10 November with Brand Rush Hour and “Discount Pita Discount” savings

Daraz Sri Lanka will launch its 11.11 Big Boss Sale on 10 November at 8 p.m., bringing shoppers deals across electronics, fashion, beauty, groceries and home essentials. Running through 21 November, Daraz’s biggest sale of the year brings together more than 120 brands and 11 banking and finance partners, with voucher savings, card discounts and flexible payment options.

The campaign opens with Brand Rush Hour, from 8 p.m. on 10 November to 2 a.m. on 11 November. During this six-hour window, shoppers can enjoy a flat 15% discount through Voucher Max, alongside an extra 30% off with KOKO or an extra 25% off with participating bank cards on eligible purchases. Customers can collect the applicable vouchers in the Daraz app and select their preferred eligible payment method at checkout.

“11.11 has become one of the most anticipated moments on Sri Lanka’s shopping calendar, and every year, our focus is on making the experience even more rewarding for customers. With Big Boss, we are bringing together an exciting selection of brands, everyday essentials and multiple ways to save, giving shoppers more reasons to look forward to the campaign. As we celebrate a decade in Sri Lanka, we remain focused on making online shopping more convenient, accessible and valuable for customers, while creating greater opportunities for local businesses to grow,” said Managing Director Rukshan Xavier.

Building on its 10-year journey in Sri Lanka, Daraz continues to connect leading brands, local sellers and financial partners with customers across the country. The 11.11 campaign gives participating businesses an opportunity to introduce their products to new customers during Daraz’s largest annual shopping event.

This year’s Big Boss campaign puts “Discount Pita Discount” (Discount msg Discount) at the centre of the shopping experience. The message reflects how eligible product deals can be combined with voucher savings and a payment offer. Whether customers are stocking up on everyday essentials, shopping for gifts or planning a larger purchase, these additional discounts help them get more value from their shopping.

Shoppers can explore 11.11 offers from ANKER, Marvel Marketing, Celcius Solutions, Swisstek, Hayleys, Diamond Best Foods, Hemas and Unilever, among this year’s Platinum partners. The campaign offers a wide selection across everyday essentials, personal care, electronics and products for the home.

Adding to the savings, 11 banking and finance partners are participating in this year’s 11.11, including Nations Trust Bank, Commercial Bank, Sampath Bank, Bank of Ceylon, Cargills Bank, HNB, Union Bank, LOLC Finance, DFCC Bank, Pan Asia Bank and People’s Bank. Customers can explore additional card offers throughout the campaign, with each partner’s discounts, eligibility requirements and promotional dates available in the Daraz app.

Customers choosing KOKO can split eligible payments into three or six instalments. Participating banks also offer instalment plans of up to 60 months, depending on the purchase, card and issuing bank. These options give shoppers greater flexibility to spread the cost of eligible purchases, including larger household items.

Ahead of opening night, customers can browse the Daraz app, compare products and save their preferred items to their wish lists. Collecting vouchers and reviewing payment eligibility and instalment terms in advance will help shoppers prepare for Brand Rush Hour and choose the offers that suit their purchases.

After Brand Rush Hour ends, the 11.11 Big Boss Sale continues through 21 November. Full campaign details and offer terms will be available in the Daraz app.