Ashraff Associates appoints new Creative Director

Friday, 2 January 2026 00:00 - - {{hitsCtrl.values.hits}}

Yasaanth Krishnamoorthy

Ashraff Associates, one of Sri Lanka’s leading boutique creative agencies has appointed Yasaanth Krishnamoorthy as its Creative Director effective 1 January 2026.

A qualified architect with a Master’s Degree from the City School of Architecture at the University of West England, Krishnamoorthy’s foray into advertising began as an Art Director in 2019. He has since crafted a dynamic multidisciplinary career in the annals of creativity and brand building, with extensive experience within a portfolio of brands across diverse sectors which include MAS Holdings, Norfolk Foods, Lumala, Pyramid Wilmar, Atman Group, Ross Dairies, Rocco’s, UNDP, Women in Need and the Serendib Schools Development Program. He made his debut as a publication designer in 2024 with the release of the coffee table book, ‘Oddamavadi: The Untold Story’ by Roshanara De Mel and David Blacker.

Ashraff Associates Managing Director Aman Ashraff said: “Yasaanth has never prescribed to the age-old debate, ‘Which is more effective – creativity or effectiveness?’ To him, creativity is effective, provided it remains relevant to the brand and/or its offering. In an age where artificial intelligence is overwhelming creative industries around the world, such clarity of thought is critical when mentoring young creatives today as they venture into the future of advertising.”