All-new O3 Deo Spray enters men’s personal grooming market

Saturday, 24 May 2025 00:21 - - {{hitsCtrl.values.hits}}

Standing (from left): ICL Brands Supply Chain and Demand Planning Head Shajeethan Athmarajan, Research and Development Factory Director Manish Kumar, Finance Director Prasad Jayathilaka, CEO Roni Chacko, Capital Maharaja Group CEO Suresh Srinivasan, Marketing Director Selonica Perumal, Sales Director Krishnatha Gunarathna, Business Development Head Shiral Mendis, National Sales Manager Shantha Hadapangoda, and Procurement Head Rasantha Madawala

ICL Brands Ltd. recently unveiled the refined ‘O3 Deo Spray’, specially curated to take on the men’s personal grooming market in Sri Lanka, designed for the effervescent, bold, and style-driven men of today. The unveiling brought together key representatives from the Company as well as a plethora of stakeholders.

The O3 Deo Spray is designed to inspire charisma and confidence through its uniquely designed fragrance, and calls on young men to embrace an active lifestyle, redefined through the lens of today. The sports-inspired personal care brand offers long-lasting freshness and bold fragrance notes to meet the demands of today’s fast-paced world and is made to linger throughout the day.

“We recognised a clear gap in the Sri Lankan market for men’s personal care products that truly resonate with the audience,” said ICL Brands CEO Roni Chacko. “O3 is a multifaceted deo spray crafted for those who train, compete, and live with intensity. It’s for young men who express themselves through action and demand grooming products that reflect their energy and ambition.”

ICL Brands is a company under the Capital Maharaja Group, which is one of the largest privately held conglomerates in Sri Lanka.

Speaking on the significance of the product, Capital Maharaja Group CEO Suresh Srinivasan added, “O3 has always embodied an energetic and bold spirit. It represents the thrill of adventure that awaits those who dare to take the leap. Following the unveiling of the all-new O3 Deo Spray, we’re reaffirming our commitment to adding value to the lifestyle of the new generation.”

The O3 Deo Spray is being powered by a 360° campaign across digital media, on-ground activations, as well as sports and fitness partnerships. The brand invites young Sri Lankan men to step up, stand out, and stay fresh with O3.

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