Informatics and Avid broaden horizons in Sri Lanka

Thursday, 22 May 2014 01:38 -     - {{hitsCtrl.values.hits}}

Informatics Ltd. and Avid, an industry leading media platform provider, have begun to broaden the horizons of their successful partnership within Sri Lanka by introducing an Avid certified training centre. Both Informatics and Avid made this announcement at an event held at the Taj Samudra Hotel recently to celebrate the two companies’ successful partnership, which has spanned for nearly20 years. Avid media solutions are internationally recognised for being utilised in the creation of entertainment media including Hollywood blockbuster movies such as Avatar, Gravity and The Hunger Games. Its main focus lies in providing open and innovative technologies to create audio and video media that is recognized on a global scale. Avid which is the world leader in mass media, video and audio production technology, has also won 14 Emmy Awards, a Grammy Award, two Oscar Awards and an A.C.E Eddie award. The aim of this Training Centre is to provide an opportunity for Media, Advertising, Video and Audio Production professionals to be certified in the use of the prestigious and globally renowned, Avid products. This training will help broaden the expertise and knowledge of media communications, video and audio production professionals in Sri Lanka and will further strengthen their opportunities in the global market. Informatics Holdings Group Managing Director Hiran Wickramasinghe addressing the gathering said that plans are afoot to set up an Avid training centre which will play a key role in assisting those engaged in media communications, video  and audio productions. Wickramasinghe added that the Avid training centre will empower broadcasters and the media industry significantly and will help elevate the standards of video and audio production. He emphasised that Avid has maintained an exclusive partnership with Informatics since 1995 and this partnership has enabled the Sri Lankan media industryto gain access to globally renowned media technology which is implemented in both the State and private media organisations within the country. “Sri Lanka has been close to my heart and more so during the joint roadshow along with Informatics. This I would attribute it to the successful show and the level of interest shown by Sri Lankans to learn about Avid products and to get Avid certification. This also has transpired into planning a certification course on Avid Media Composer in Sri Lanka which will be valid throughout the world. This program is expected around the month of May-June 2014,” said Varghese Devassy, AVID Solutions Specialist for SAARC and APAC Countries. Through the aid of this partnership the Sri Lankan media industry has been able to capture and produce media on an international level for over a decade. Media entities such as MTV Channel Ltd., Asian Broadcasting Corporation (ABC Networks) and State media organisations such as the Sri Lanka Rupavahini Corporation have utilised products and service offerings created through this partnership to fulfil their production needs. Avid and Informatics provide a holistic end-to-end product and service offering to many media entities within Sri Lanka. This partnership has yielded many revolutionary solutions including industrial grade broadcasting solutions that have been implemented within the Sri Lankan media industry.