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On the show, broadcast on Colors TV, small-time celebrities are locked in a house for 90 days without access to phones or the Internet. The show, which is in its eighth season, has seen falling ratings this year, and the entry of Kardashian on Friday could lift sagging viewership.
The 34-year-old’s photo shoot for Paper magazine earlier last week, in which she posed nude, got much attention from Indian Twitter users, not to mention many other people online.
Kardashian, whose show, ‘Keeping up with the Kardashians’ is aired in India, is not the first international guest to appear on ‘Bigg Boss’. In the past, wrestler Khali, actress Pamela Anderson, and Australian cricketer Andrew Symonds have been on the show.
A press release sent to reporters included a quote from Kardashian in Hindi: “Namaste India… main Kim Kardashian aa rahi hoon India… ‘Bigg Boss’ ke ghar mein,” or “Hello India… I, Kim Kardashian, am coming to India… in Bigg Boss’s house.”