Hameedia unveils “Black Story” wedding collection for grooms

Hameedia, Sri Lanka’s leading menswear brand synonymous with style and quality, unveiled its latest wedding collection for grooms, “Black Story,” at the Colombo Fashion Week 2024 held recently. 

The collection’s launch marks a significant step towards redefining a groom’s fashion landscape, introducing 18 unique outfits crafted to make grooms look extraordinary on their big day.

The “Black Story” collection draws inspiration from the timeless and formal allure of the colour black, recognised as the colour of choice for groom’s attire at weddings. In an industry where brides traditionally take the spotlight, Hameedia, addresses the longstanding issue of neglecting the groom’s fashion needs. Through this collection, Hameedia aims to bridge the personality gap between brides and grooms, guiding grooms on how to look their best and shine on their special day.

Hameedia Managing Director Fouzul Hameed stated, “Hameedia’s effort for 2024 is to create a perfect groom with the perfect look, perfect fit, and perfect style. The collection offers a range of packages tailored for weddings, ensuring affordability without compromising on quality or style. With ceremonial, luxury, and Le Bond options, Hameedia caters to a diverse range of preferences, providing real value for money.”

Crafted by Hameedia’s experienced design team, the Black Story collection is a testament to unparalleled quality, craftsmanship, and attention to detail. Each piece is meticulously tailored using some of the finest fabrics, complemented by premium accessories to enhance the mystique look envisioned for grooms. The unveiling of the Black Story collection signals Hameedia’s continued dedication to innovation and excellence in men’s fashion, empowering grooms to embrace timeless elegance and style on their special day. Hameedia’s commitment to inclusivity is evident in this Black Story collection, ranging from suits for little boys as young as one year old to outfits for senior citizens in their twilight years.

From ready-made to made-to-measure, bespoke, and total accessories, Hameedia offers a diverse selection to elevate the modern man’s fashion game. The product range spans formal, ceremonial, smart casual, casual, linen, suits, shirts, blazers, trousers, and an exclusive range of bespoke leather products, including shoes, belts, and accessories, perfectly complementing the clothing collection.