Emerald’s ‘EVOLUXE’ redefines menswear luxury

Emerald, once again dazzled fashion enthusiasts with their latest AW23 showcase, “EVOLUXE,” a grand fashion spectacle that redefined the essence of luxury and style. 

Held recently at the opulent Waters Edge, The Grand Ballroom, the event was a testament to Emerald’s commitment to pushing the boundaries of fashion innovation.    

The theme, ‘EVOLUXE,’ was a captivating fusion of evolution and luxury, showcasing how the perception of opulence has evolved over time. The event explored the idea that true luxury today encompasses not only extravagance but also ethical considerations, innovation, and uniqueness. From traditional opulence to contemporary minimalism, ‘EVOLUXE’ celebrated the dynamic journey of luxury in the modern world.  

Emerald Chief Business Officer Ahmed Ikram said: “Emerald, the epitome of sartorial excellence, is honoured to have hosted ‘EVOLUXE’ a fashion extravaganza that redefined luxury. The passion and creativity exhibited by our design team were truly awe-inspiring. This event underlines our unwavering commitment to pushing the boundaries of fashion and setting new standards for elegance and sustainability. ‘EVOLUXE’’ is just the beginning of our journey to redefine luxury and embrace innovation in menswear. We extend our heartfelt gratitude to all our stakeholders, from our dedicated team to our esteemed guests and partners, for making this event a resounding success.”  

The fashion show consisted of ten stunning segments, each meticulously designed to cater to the diverse tastes of Emerald’s clientele. 

Among the highlights was the “Fun in the Sun” collection, the “Tee-Style Sensation,” “The Everday Tee” collection, “Authentic Denim” collection, the “Timeless Fil-a-Fils”, the “Dapper Dudes” from the ‘Emerald Junior - Shirts’ collection; the “Utilitech - Functional Fashion” collection; “Stylised Bamboo,” collection; the “Casual Communique”, ‘Emerald Active’ collections and the “Work-Pop” and “Morphing Forms” collection.