Asia’s top ethnic fashion brand to enter Sri Lanka

Khaadi Store at The Dubai Mall

• Appoints MTI to advice on market entry

Khaadi, an iconic fast fashion retail force, has appointed MTI Consulting for its Sri Lanka market entry. Having carried out an initial market feasibility study, Khaadi has identified the high potential to establish the premium ethnic fashion brand in Sri Lanka.

“Khaadi is present in over 65 locations across UK, Pakistan and the Gulf. We have an aggressive internationalisation plan in progress and see a clear opportunity in the Sri Lankan fashion retailing domain which we wish to optimise. We are pleased to have acquired MTI’s consultancy services for this process of market entry,” said Khaadi SMC Ltd. Chief Commercial Officer MENA & SE Adnan Samdani.   

“Having conceptualised the multi-faceted aspects, a customised process-based model has been developed based on which MTI will facilitate this exciting market entry partnering and facilitation process,” said MTI CEO Hilmy Cader. Established in 1998, Khaadi is a Pakistan based fashion retailing pioneer with an unparalleled retail network, currently holding over 450,000 square feet of brick and motor stores, with its global presence in Pakistan, across the UK and the Gulf. The business focuses on providing an exceptional retail experience, affordable, fast fashion and fabric for men, women and children, fashion accessories and a homeware line. 

MTI Consulting (www.mtiworldwide.com) is an internationally-networked boutique management consultancy that enables clients to ‘Analyse > Strategise > Realise’ profitable business opportunities. MTI Consulting offers advisory services in strategy, strategic planning, corporate re-structuring, process re-engineering, performance management, international market entry, feasibility studies, due diligence, corporate finance, mergers and acquisitions, HR, executive search/head hunting, marketing strategy, branding and market research. Since its inception in 1997, MTI has worked on over 660 assignments in 43 countries, covering a diverse range of industries, clients and business challenges.