Friday Feb 20, 2026
Friday Feb 20, 2026
Monday, 26 January 2026 12:28 - - {{hitsCtrl.values.hits}}
realme, the world’s fastest-growing smartphone brand, recently took another ambitious step in its journey to bring cutting-edge technology to the next generation by launching its newest model lineup in collaboration with Abans. Since its inception in 2018, realme has rapidly ascended to the global stage, now boasting over 300 million users and a massive digital community of 310 million social media followers worldwide. This latest launch in Sri Lanka underscores the brand’s commitment to delivering feature-rich, high-quality devices that resonate with young consumers' aspirations.
The launch event, held at the Monarch Imperial, was a celebration of both innovation and the people who drive it. Senior management from both realme and Abans PLC, alongside the island’s retail sales force, joined together to mark a major milestone in a partnership built on trust and a shared vision for the future of Sri Lanka’s mobile market. The event provided key stakeholders with first-hand insights into realme’s latest offerings and the strategic direction of the brand.
Dr Chathura Jayawardana, Chief Marketing Officer of Abans PLC, delivered the opening remarks, stating:
"Our goal is to ensure the latest technological breakthroughs remain accessible to Sri Lanka’s youth by providing powerful, stylish companions for every digital lifestyle. Through our partnership with realme, we are making the future 'real' for everyone by bridging the gap between global innovation and local accessibility."
Retail and market insights were later shared by Mr Manjula Silva, Senior General Manager - Retail Channel, who highlighted the increasing demand for smartphones that offer a "premium feel" without the premium price tag.
Mr Jagath Rathnayaka, National Sales Manager - OPPO & realme, took the stage to emphasize the critical role of the Abans retail network in bridging the gap between global technology and the local consumer. The night reached its peak when Mr Tilan Thennakoon, Category Head - Mobile & IT at Abans, officially unveiled realme’s newest model lineup.
The new lineup is specifically curated for young, value-conscious users who need their tech to be as resilient as it is stylish:
The event also featured an interactive raffle draw, adding an engaging element to the programme, before concluding with a vote of thanks by Mr Shamala Dissanayaka, Head of Digital - Mobile & IT Retail.
By combining stylish design with reliable performance and competitive pricing, realme and Abans have reaffirmed their commitment to empowering Sri Lankans with meaningful, high-quality technology experiences.
