Munchee, Sri Lanka’s number one biscuit brand

Monday, 13 April 2026 15:54 - - {{hitsCtrl.values.hits}}

Munchee, Sri Lanka’s number one biscuit brand, brings much-needed relief during the Avurudu season by providing free transportation for nearly 25,000 passengers travelling to their hometowns.

As the flagship brand of the CBL Group, Munchee is initiating a large-scale campaign to support people travelling home for this Avurudu season. Accordingly, on the 12th, Munchee will fully sponsor train tickets for over nearly 25,000 arriving at Fort Railway Station, covering all 85 train departures from Fort on that day.

Quote – Danushka (General Manager Marketing, Munchee)

“The Avurudu season is typically a time when people travel back to their hometowns. However, with the current global conditions, travelling has become more challenging. In this context, as a brand that understands the needs and emotions of the people, Munchee is ready to offer a special experience for those arriving at Fort Railway Station on the 12th. For the thousands of Sri Lankans who dedicate themselves to fulfilling their responsibilities until the days leading up to Avurudu and travel home, Munchee will fully sponsor their train tickets, enabling them to reconnect with their loved ones. This is how we bring hearts closer through Munchee.”

As a special highlight of this initiative, the Fort to Batticaloa train, which connects two ends of the country, will be transformed into a Munchee Special Avurudu Journey, offering all passengers an unforgettable festive experience with games, refreshments, and gifts. In addition, all passengers arriving at Fort Railway Station on that day will be treated to a range of Avurudu offerings, including Munchee biscuits.

Quote – Arun (Marketing Manager, Munchee)

“Munchee, Known as the ‘Suba rasaya of awurudu’ during the season, is an essential part of the Awurudu table. This year Munchee goes beyond the awurudu table by spreading joy and taste across the nation. This timely initiative by Munchee stays true to its identity as the People’s FMCG Brand, a recognition earned through the trust and love of the people of Sri Lanka.”