Ex-Dialog Digital Chief Gazzaly Joins Forces with DC Group Founders to Launch AI-Driven Marketing Company – DAT

Monday, 15 September 2025 09:40 - - {{hitsCtrl.values.hits}}

In a bold move that signals a shift in how marketing will be built for the future, DAT – The AI Company officially launches as Sri Lanka’s first data, AI, and technology-first marketing agency.

Founded by Gazzaly former Head of Digital Marketing at Dialog Axiata PLC and founding member of DMASL, alongside the digital & creative duo Arjun & Prasad of the award-winning independent DC Group, DAT is set up to fill a growing gap many brands are struggling with: bringing world-class, AI-powered marketing to Sri Lanka, and exporting intelligent, scalable brand solutions to the world.

DAT is engineered for a world where brand conversations move at algorithm speed. Unlike traditional or even digital agencies, DAT’s team isn’t built around silos of planners and creatives it’s built like a tech company, with real scientists, data scientists, hardware and software engineers, creative technologists, automation experts, and digital anthropologists.

This hybrid crew part lab, part creative studio exists to solve the challenges standard agencies can’t. From content at scale and AI-powered brand strategy, to predictive analytics, automated CRM, and building cultural moments with tech, DAT is equipped to help brands not just keep up but lead.

Already, DAT has quietly delivered some groundbreaking work for global and local brands

Engineered a first-of-its-kind hardware device using medical-grade technology for the world’s No.1 beverage brand, bringing their global vision of “Creating Magic” to life in a tangible, unforgettable way.
Partnered with a major financial institution to launch a purpose-led campaign that didn’t just drive brand metrics it donated over 20 million litres of oxygen to the environment, showing how tech-led branding can serve both business and planet.
And now, DAT is gearing up to roll out AI-first marketing campaigns with some of the world’s leading FMCG companies.

At the heart of it all is a clear mission

To redefine how marketing is done where scientists, technologists, and creators build ideas together, not in silos using AI, data, and unapologetic creativity.

DAT – The AI Company – Learn more https://whodat.agency

About DC Group

DC Group is one of South Asia’s largest digital-first creative agencies making waves globally. Headquartered in Colombo, with a growing presence in London and Nairobi, DC Group is home to a powerful portfolio of specialist agencies including BBInc. Worldwide, Jasmin Media, Dice Global, DC Productions, DC Events, Citizen Media Network, Neural Network, and Arc Digital. With the addition of DAT, the Group is even more strengthened to spearhead the AI revolution in Sri Lanka and beyond.

Learn more about DC Group – https://dcgroup.agency