Dialog and Indira Cancer Trust Continue Breast Cancer Awareness Initiative Through Yeheli.lk

From left to right: Dr. Sanjeeva Gunasekera, President of the Sri Lanka College of Oncologists (SLCO), and Supun Weerasinghe, Director / Group Chief Executive of Dialog Axiata PLC, illuminate the Dialog Corporate Head Office in pink, joined by Dr. Lanka Jayasuriya Dissanayake, Chairperson of the Indira Cancer Trust, alongside representatives of the Indira Cancer Trust and the leadership of Dialog Axiata PLC, in support of Breast Cancer Awareness Month.

Dialog Axiata PLC, Sri Lanka’s #1 connectivity provider, marked the beginning of Breast Cancer Awareness Month by illuminating its Corporate Head Office in pink, in partnership with the Indira Cancer Trust, to stand in solidarity with individuals and families affected by breast cancer and encourage greater awareness, regular screening and early detection.

Building on previous breast cancer awareness campaigns conducted through Dialog’s Yeheli.lk platform in collaboration with the Indira Cancer Trust, this year’s initiative will continue throughout October under the theme, ‘A Pledge from the Heart’. As part of the campaign, members of the public can visit yeheli.lk to register for a free monthly SMS reminder and take their pledge for early detection throughout Breast Cancer Awareness Month. The effort seeks to encourage open conversations around breast health, promote regular self-breast examinations and reinforce the importance of early detection by connecting the public with accessible, reliable and expert-verified information.

The illumination was witnessed by Dr Lanka Jayasuriya Dissanayake, Chairperson and Trustee of the Indira Cancer Trust, and Dr Sanjeewa Gunasekara, President of the Sri Lanka College of Oncologists (SLCO), alongside Supun Weerasinghe, Director/Group Chief Executive; Asanga Priyadarshana, Group Chief Corporate Officer; Rekha Weerasooriya, Group Chief People Officer; and Sim Siew Shan, Group Chief Financial Officer, representing Dialog Axiata PLC.

Dr Lanka Jayasuriya Dissanayake, Chairperson and Trustee of the Indira Cancer Trust, said, “Early detection plays an important role in improving breast cancer outcomes, making sustained awareness and access to accurate information essential. Our continued partnership with Dialog enables us to reach more individuals through Yeheli.lk and encourage women, as well as their families and friends, to remain attentive to breast health, undertake regular checks and seek appropriate medical advice when needed.”

Asanga Priyadarshana, Group Chief Corporate Officer of Dialog Axiata PLC, said, “Our partnership with the Indira Cancer Trust reflects Dialog’s commitment to advancing social sustainability by using technology and trusted partnerships to make important health information more accessible. During Breast Cancer Awareness Month, Yeheli.lk enables us to extend this effort beyond awareness by providing individuals with expert-verified information and regular reminders that encourage timely and informed action. Through ‘A Pledge from the Heart’, we hope to support a sustained culture of awareness and early detection across communities.”

Yeheli.lk, Sri Lanka’s first anonymous, trilingual digital advisory platform in Sinhala, Tamil and English, provides expert-verified guidance on health, legal and psychosocial matters, offering a safe and accessible space to seek support on topics that may be difficult to discuss openly. The platform also features an AI-powered Chat & Voice Bot, providing free and confidential 24/7 support in Sinhala, Tamil and English. Through ‘A Pledge from the Heart’, this trusted digital resource enables Dialog and the Indira Cancer Trust to extend the conversation on breast health beyond October, encouraging individuals to seek reliable guidance, engage in informed conversations and take timely action towards their wellbeing. For more information, visit www.yeheli.lk