Hidden talents

Friday, 19 August 2011 06:49 - - {{hitsCtrl.values.hits}}

By Mel Gunasekera

The gentle palmyrah tree that is deeply etched into the hearts of Sri Lankans living in the war-hit north and east has inspired a budding entrepreneur to dream-up a new accessory line – watch straps.

Rohani Christalin Mariyathash, a 22-year-old native from Mannar, began experimenting with palmyrah plants after observing her family members use the plant to fashion out necessities like kitchen utensils and food items.

“I grew up in an agricultural background, where the palmyrah tree was the centre of our lives,” the petite Mariyathash said. “We used the wood, extracted food from leaves and even used the leaves as a fan to cool off on a hot day.”

During the war, palmyrah trees were used to build bunkers. The bullet-ridden palm trees, some with their burn crowns, were later common features as residents returned to the region after the conflict ended in May 2009.

Entrepreneurship and management student at Uva Wellassa University, began experimenting with the tall palm tree, coming up with products ranging from cane, straps of slippers to wedding decorations.

Through curiosity and perseverance, she mooted a commercial project that would bring value addition to a native symbol and an income source for the family that is rebuilding their lives after the war.

Her business plan – R.C. Palmyrah Products – which included a financial forecast, marketing, branding, manufacturing and re-planting programme, won her the inaugural Youth Enterprise Award for creative industries this week.

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