Etisalat has carved a niche for itself in the highly competitive and volatile cellular market in Sri Lanka. Transforming itself to the Etisalat brand name, it has emerged as a leader in cellular technology in Sri Lanka after commencing operations in Sri Lanka in 2010.
Etisalat is now a company fully owned and operated by the Emirates Telecommunication Corporation in the UAE. It has extended operations in Egypt and Saudi Arabia in the Middle East and further into Asian markets such as Pakistan, Afghanistan and now Sri Lanka, recording over 167 million subscribers across 16 countries.
Etisalat consistently provides the widest coverage and an unprecedented service, plus a host of other value added services. Its dynamism is its customer-centric approach and making each customer feel like a ‘king’ or ‘queen’, making its tag line a truism – ‘It’s About You!’
Dumindra Ratnayake, Director/CEO of Etisalat, Lanka Ltd., stated, “EDEX has grown in stature over the last decade, providing secondary and tertiary educational exposure, career opportunities, both locally and internationally. This platform provides Etisalat a strategic fit, inspiring the local youth and driving them to make their dreams a reality. In this light, Etisalat is extremely pleased to partner EDEX to uplift the educational infrastructure for urban and rural youth.”
This individualistic focus encompasses the larger sphere of family, friends, and the business world at large creating synergies. Etisalat’s advanced and developed network enable people to innovate and grow and communicate without any limitations.
Etisalat is in the forefront of new innovations that are not only a first in the Industry but also enhance the talents and potential of the youth. The organisation is youth driven and engages them in key decision maker positions at strategic levels. One initiative on an e-platform, ‘Web Patashala’ has resulted in the improvement of education in rural schools using mobile technology and web based applications.
“Web Patashala, an online, e-learning tool allows students and teachers to access educational material from the national syllabus, alleviating certain constraints to learning and gaining information. Etisalat donated notebook PCs with Web Patashala to 342 national schools around the island to give a boost to the project, enabling these students greater access to educational material, whilst increasing the capacity and capability of the teachers,” informed Ratnayake.
Etisalat’s truly global connectivity has won many accolades. It has succeeded in reaching the hearts and minds of youth, both rural and urban. Its adverts and jingles have become popular in many households and youth aspire to be part of its brands, innovation and success.
Etisalat will showcase their innovative solutions and empower the communities via EDEX and will provide opportunities to youth to embrace technology and fulfill their ambitions.
The Chairman of EDEX Kamal Abeysinghe said, he is extremely happy that a globally renown brand such as Etisalat is sponsoring the 10th anniversary edition in the gold category, connecting youth with the its innovations and products that will help fulfill the educational and career aspirations of youth.
EDEX Expo 2013 is Sri Lanka’s largest education and career exhibition organised by the Royal College Union and will be held on 18, 19 and 20 January at the BMICH, Colombo and on 25 and 26 January at the Kandy City Centre, respectively. Email email@example.com., website www.edex.lk.