SriLankan flies Commonwealth Hambantota 2018 bid logo high

Monday, 27 June 2011 01:32 -     - {{hitsCtrl.values.hits}}

National carrier SriLankan Airlines is extending support to the country’s bid for 2018 Commonwealth Games by embossing the Hambantota logo on all its aircraft

The move is as part of an international campaign to boost the Hambantota 2018 brand.

“As a global brand, the logo provides relevant meaning and experience to people across multiple societies,” said CWG Hambantota 2018 Bid Committee CEO and Director Nalin Attygalle, who participated at the Hambantota 2018 brand initiative with SriLankan Airlines officials.

“This brand initiative is one of the positive determinants of the international branding strategy of Hambantota 2018 and will popularise the brand in this global village. Candidate city logo branding on aircraft will bring the country and the emerging metro city Hambantota great exposure and awareness. It is one of the most appropriate methodologies to attract a large international audience which consists of global travellers,” Atygalle added.

According to him, this branding initiative not only promotes the bid, but will also contribute immensely to position Sri Lanka as  the most suitable candidate city which is coming out of a devastating tsunami situation to developing economic situation and getting ready to host major sports events. This will greatly contribute in building the country’s image internationally and also the tourism sector.

Hambantota’s Commonwealth Games 2018 bid, being a national cause, has received great support from numerous local and international organisations.

Attygalle said ivolvement of SriLankan Airlines is a clear positive indicator that everyone in the country seriously supports Hambantota’s 2018 Commonwealth Games bid, which has already received endorsement from the most influential organisations (public and private) in Sri Lanka.

 

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.

COMMENTS

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.