Marcom specialist Susila PLUS rebrands as COGENT

Monday, 16 March 2015 00:02 -     - {{hitsCtrl.values.hits}}

Susila PLUS, an associate company of Susila Productions, the leading television entertainment production company in Sri Lanka for the past 30 years, has rebranded as COGENT. While providing a comprehensive branding and communication executions as a full service advertising agency, COGENT will continue to offer a wide variety of services which includes strategic implementations, Above-The-Line marketing (ATL), Below-The-Line (BTL) marketing, commercial productions, digital marketing, public relations, event management, social media marketing, corporate grooming and smartphone application developments. Speaking about the rebranding and the birth of COGENT CEO and Executive Director Lasith M. Perera said: “In today’s fast-paced, highly-competitive business world, many organisations have to differentiate in order to stand out from the competition. As a result, these organisations have to strive harder to put together their promotional mix that will grab the attention of prospective customers. However, in doing so, they invariably end up finding it difficult to manage their resources and budgets. This is where COGENT comes in. Those clients that understand the significant benefits of consulting a professional company that offers a wide range of high-quality services under one roof will always come to companies like COGENT.” “The current COGENT team is made up of creative, multi-skilled and experienced professionals from different business areas such as print media, broadcast media, ATL and BTL advertising, public relations, web design, software development, among many others. Our dynamic Head of Creative was handpicked by us based on his impressive track record in the marketing communications field. Using his vast experience, he inspires the team to always push the boundaries of creativity and effective communication. The team itself has several years of experience in handling brands and strategizing communication campaigns,” stated Perera. He added that all aspects of a state-of-the-art advertising agency have been made ready for any type of advertising from the clients. “In addition, we focus on maintaining the team’s high skill level by sending them for regular trainings in their respective fields of expertise. This kind of training is especially significant in the rapidly-changing landscape of digital marketing, social media and smartphone application development,” he claimed.