Glorious Gold!

Friday, 28 June 2013 10:05 - - {{hitsCtrl.values.hits}}

Two young marketers, Lakshitha Wijesinghe and Hiruni Mendis of Etisalat Lanka Ltd., who created history by winning Sri Lanka’s first-ever Gold at the world famous Cannes Lions festival, returned to the country yesterday.

The Sri Lankan duo clinched the Gold in the Young Lions Marketer Competition and it was the first time in the Cannes Lions history of 60 years that Sri Lanka figured on the grand stage to win the Gold. This year 13 Sri Lankans representing six agencies attended the 60th Cannes Lions Festival of Creativity. There were also 26 entries submitted to the competition from Sri Lanka. Hiruni and Lakshita represented Sri Lanka after winning the local competition of tackling a business case study, organised by the Sri Lanka Institute of Marketing in partnership with International Advertising Association (IAA) and the Association Accredited Advertising Agencies (4As) – Pic by Deepa Adikari