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Thanks to an increase in marketing budgets and a shift in Israel’s international marketing policy, Israel has reported its busiest month for incoming tourism ever.
In April 2017 Israel welcomed nearly 350,000 tourist arrivals, an increase of almost 40% on April 2015.
From January to April 2017, about 1.09 million tourist entries were recorded, an increase of 26% on the same period in 2016 (850,000).
964,000 tourists arrived by air, 24% more than the same period in 2016.
Tourism Minister Yariv Levin said: “When there is clear policy, we see results. Every month, we are witnessing exceptional statistics that illustrate the progress we are spearheading in the tourism industry and its tremendous contribution to the Israeli economy and workforce. This important and exciting milestone is part of a positive trend that has been taking place over the last half year or more. I hope and believe that, with hard work, we will continue to reap the benefits of this investment.”