The Sri Lanka Tourism Promotion Bureau has been made a partner to host popular US-based lifestyle magazine ‘Forbes Life Style’ to promote the island within its high value audience base which total average networth to about 1.6 Million USD . Under the SLTPB’s Visiting Journalist Program, Sri Lanka Tourism has invited a contributing Editor of Forbes Lifestyle Magazine & another Travel & Life Style writer to experience destination Sri Lanka to increase awareness & promote among their high-end reader / viewer base in US.
Within a period of a Century since it has been founded (1917), Forbes has become the ultimate leader in luxury as they have offered readers access to the finest travel experiences and extravagant stories of world elite personalities and exceptional collections of high-end products. Forbes Life Style inspires success and offers their readers to enjoying moments of life in style.
As a compact tourism destination with some of the world’s best holiday attractions such as golden palm beaches in Bentota to Passikudah, remarkable Cultural & Historic monuments like Sigiriya Rock Fortress and Kandy Temple of Tooth Relic of Lord Buddha, breathtakingly beautiful nature & wild life spots including Yala, Udawalawa, Sinharaja, Minneriya, Ella and calming Buddhists meditation and indigenous Ayurveda treatments, Sri Lanka has a huge potential to uplift itself to be positioned among the luxurious destinations around the world.
High –End Lifestyles Magazines such as Forbes, will be offering the necessary promotional platforms to inspire more and more uptown travellers to visit Destination Sri Lanka as their very next holiday hangover spot.
In the year 2015, Forbes has recommended Sri Lanka as one of their top 10 coolest pleases to visit for Wildlife and the online page of the article had over 200,000 hits within less than 90 days.