Sri Lanka Tourism launches road show promotions from Melbourne

Sri Lanka Tourism Promotion Bureau launched its first roadshow in Melbourne, Australia on 17 May with great success. This was designed to educate the Australian travel trade while developing strong relationships between Sri Lankan tourism providers and Australian travel agents. The Sri Lanka Roadshows will be conducted in three major Australian cities during next week. 

The first roadshow in the series was begun from Melbourne city recently hosting 29 Sri Lankan tourism companies with more than 75 esteemed members of the Australian travel industry. These members were shared business contacts and engaged with fruitful trade related discussions during the B to B networking sessions. The event was held in Sheraton, Melbourne, a five-star hotel located in Melbourne’s central business district and this was highly attracted with the leading brands of Australian travel sector such as Flight Centre, Intrepid Travel, Natural Focus Safaris, Helloworld and many more. 

There were a few productive speeches delivered by the delegates during the session. Consul General, Sri Lanka in Melbourne Prasanna and Sri Lanka Tourism Promotion Bureau Director Marketing Madubhani Perera delivered highly commended speeches. 

Other VIP guests included Tourism Australia Deputy Chairman Andrew Fairley and Miss Australia Laura Bradley, for Miss Tourism International Sri Lanka who recently visited Sri Lanka also shared their enjoyable memories about the destination.  

SLAITO President Devendre Senarathne and ASMET President Rohan Abewickrema were also seated on the head table sharing their expertise during the event. “There is great potential to grow the Australian market,” said SLTPB Assistant Director Marketing Chami Gasnawage, who was at the forum making all arrangements to make the event a success. 

The attendees were offered with a sumptuous three-course dinner and lovely prizes that included fully hosted fact finding trips to Sri Lanka. Among all, there were nine lucky participants who won a range of packages and flights gifted by Pledge Holidays, Golden Isle, Cinnamon Air, Air India, Singapore Airlines, Bernard Tours, Airwings and Camlo Lanka Tours.