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Tuesday, 24 March 2015 00:24 - - {{hitsCtrl.values.hits}}
Swedish TV to boost Sri Lanka TourismSwedish TV crew from TF-4 is in the country to film a typical Sri Lankan culinary branded EXOTIC kitchen that will reach nine million viewers during prime time in Sweden. The exposure gives 100% penetration in Sweden for brand Sri Lanka as a destination. Once the awareness is built a sharp below the line campaign will be developed together with the private sector operators so that awareness to conversion can be realised, according to Sri Lanka Tourism Promotion Bureau Chairman Rohantha Athukorala. |